Member Updates

Music Biz broadcasts the latest announcements from around our community as our member companies continue to push the industry forward, and make introductions for our newest members via New Member Profiles.

Association Members: If you are launching a new product, have been featured in an industry trade publication, or have a major announcement coming soon, we’d love to help spread the word — share it with Henryk Bik, Music Biz’s Communications & Content Manager, at

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October 14, 2021 – Music Biz Member The Orchard Launches Ad Sales Division for Global Video Network

The Orchard has launched a new ad sales division, giving brands and advertisers access to the distributor’s extensive YouTube portfolio. Additionally, the company has recruited Eric Tjahyadi to lead the new department in the role of VP of Ad Sales. Tjahyadi will report to Mathew Reiffe, The Orchard’s SVP, Global Business & Partner Development. The ad sales division has already generated successful campaigns with brands including Toyota, Universal Pictures, Jack in the Box and Wells Fargo,... Read More

October 13, 2021 – Music Biz Member Capitol Music Group Names Mike Sherwood EVP of Global Commercial Marketing & Strategy

Capitol Music Group has tapped Mike Sherwood to join the company as its EVP of global Commercial Marketing and Strategy. In this new role, he will take the helm of CMG’s commercial and D2C marketing strategies, interact with the company’s digital & physical partners for new releases, and assist Universal Music Enterprises on catalog releases. Sherwood joins Capitol after a long stint with Warner Records, where as SVP of Streaming & Revenue he played a major role in breaking artists including Dua Lipa,... Read More

October 12, 2021 – Music Biz Members Warner Music Group and Twitch Enter “First of Its Kind” Content Partnership

Warner Music Group and livestreaming platform Twitch have entered a new partnership that will lead to the creation of artist-specific Twitch channels, as well as original, premium music content from WMG. Warner Records artists Bella Poarch and Saweetie, as well as Atlantic Records singer/producer Sueco, are included in the first round of creator-focused channels, which will house exclusive content and behind-the-scenes material. The creation of these channels opens up brand-new revenue streams for Warner and its artists,... Read More

October 7, 2021 – Music Biz Member Pex Partners With WIPO Center to Launch New Copyright Dispute Resolution Service

Digital rights technology company, Pex is launching a neutral, third-party copyright resolution service with the World Intellectual Property Organization (WIPO) Arbitration and Mediation Center. The impartial human review system is available within Pex’s Attribution Engine–a real-time marketplace that identifies, attributes, and licenses copyrighted content before it’s published. “Creating this innovative procedure for copyright disputes solves an incredibly technical and legal challenge that has long impacted creators, rightsholders, and platforms,” said Pex CEO and founder, Rasty Turek.... Read More

October 7, 2021 – Music Biz Member Vydia is Hiring — Label & Agency Partnership Manager

The Label & Agency Partnership Manager is a key role in Vydia’s B2B market initiative, and covers new business sales, installed client base sales, marketing, and channel distribution strategy. The position is responsible for driving the effort to promote Vydia as a PaaS provider and expanding the number of clients that use our white-labeled service. They must maintain an excellent communication framework across the Creator Relations team as well as the Product and Marketing departments. About Vydia:Vydia is an end-to-end music technology platform that provides labels with the infrastructure and tools to power their business.... Read More

October 6, 2021 – Music Biz Member Warner Music Partners With Marketing Platform, Community

Warner Music has partnered with text message marketing platform Community so that select artists can personally engage with fans via text message. Artists are assigned a 10-digit Community phone number and can share about upcoming releases, tickets to shows, merch, and more. Community’s average open rates for messages are upwards of 95% within the first three minutes of receiving a text with a 59% average click through rate. “Community’s model helps us cut through the noise and gives us an authentic,... Read More

October 4, 2021 – Music Biz Member Linkfire Launches New Email Capture Feature

Digital marketing platform, Linkfire has released a new email capture feature to improve email marketing campaigns for artists and creators. Linkfire users can now set up a one-click email signup option on their landing pages for fans to subscribe. The platform collects those submitted addresses so users can export them to third-party email services for future marketing messages. Click here to read the full blog post from Linkfire.... Read More

October 4, 2021 – Music Biz Member SoundCloud Announces First On Soundcloud 2021 Creative Projects Lineup

Next-generation music company, SoundCloud has announced the creative projects from the artists featured on its First On Soundcloud 2021 artist accelerator program. Creative projects include first-time live performances, debut music videos, art installations, and other experiences to promote artists’ music releases. Launched earlier this year, the program invests in emerging talent by co-creating each artist’s early career milestones to help drive their long-term success. “For a rising artist, achieving a career building project like a first-ever live show,... Read More

October 4, 2021 – NEW MEMBER MONDAY: Syntax Creative

The Music Business Association welcomes independent digital distributor, Syntax Creative as the newest member of our industry community! Representing more than 100 labels and nearly 60,000 songs, Syntax is committed to strategically placing its clients’ music in front of a worldwide audience through its digital fulfillment, royalty consolidation, music licensing, and label services. The company works to serve not just the present needs of independent artists, but looks for new means of exposure and revenue streams to keep their music at the forefront.... Read More

October 1, 2021 – Music Biz Member Symphonic Partners With Vinyl Crowdfunding Platform Qrates

Music distribution platform, Symphonic has announced a partnership with Qrates, a vinyl crowdfunding platform based in Tokyo. Qrates provides an end-to-end solution for artists and labels that need short-run vinyl on-demand, and eliminates financial & inventory risks. This partnership allows Symphonic’s clients access to vinyl creation and sales in order to capitalize on the recent resurgence in interest in the storied format. “Creating a vinyl record can be an intimidating process, and Qrates makes it easy from start to finish.... Read More