Digital - Music Business Association

Business Development Workgroup

To accelerate innovation in the field of digital music by reducing barriers to entry for the startup community

Global Music Licensing Quick Start Guide (infographic) – an overview of how licensing agencies in 12 different countries handle Master, Mechanical Rights, and Public Performance/Communication Rights for the six most frequently requested types of music uses: download, non-interactive, on-demand, sync, lyrics, and karaoke. Released 5.8.14 – Click here for press release.

Music Startup Academy – An educational series for entrepreneurs teaching licensing, business development, and operations. Launched 4.6.11 – Read more about the Academy here.

Paradox of Innovation (whitepaper) – This paper helps those with innovative ideas for the music industry get inside the heads of rights holders so they can work together to negotiate mutually acceptable agreements that allow their products to succeed. Released 9.25.12 – Click here for press release.

Music API Directory – The go-to resource for finding company APIs or other technology, features, and services that are essential for developers to create new music-related apps. Launched 9.12.12 – Click here for press release.

Global Music Licensing Quick Start Guide

To coordinate best practices for direct marketing and CRM for an artist website or network of artist websites.

Artist Website Toolkit (infographic) – Using the services listed here, any artist can easily develop their own personal platform that goes beyond music, tour dates, bios, and blogs to include advanced features for direct marketing and customer relationship management, turning the resulting web sites into fan builders and revenue generators.Released 3.20.14 – Click here for press release.

Artist Website Toolkit

To advocate the business of On-Demand music streaming and subscription services.

SEO for Music Websites Part II (infographic) — The document builds on last year’s release to provide even more valuable tips and tricks that bands, record labels, physical and digital retail outlets, and other music companies can use to ensure that their websites are easily searchable via Google, Bing, and other search engines. The infographic includes information on how to determine site crawlability; create artist-, album-, and song-oriented pages; create landing pages; and optimize URLs, page titles, and snippets. Released 5.7.14 – Click here for press release.

Search Engine Optimization for Music Websites (infographic) – the infographic walks readers through the basics of how search engines such as Google and Bing work, then provides a series of easy-to-implement tips including the S.T.A.C. (Structure, Topicality, Content, Authority) method, website dos and don’ts, and monitoring strategies that can be used to create a “web of authenticity” that connects their site to other reputable ones on the web, leading to higher search engine results and increased business. Released 5.6.13 – Click here for press release.

On-Demand Songs Chart — Compiled in collaboration with Nielsen and Billboard and posted weekly to billboard.com and musicbiz.org Launched 3.14.12 – Click here for press release.

seo Search Engine Optimization for Music Websites