The Future Of What Podcast

A Podcast About the State of the Music Industry

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

February 17, 2020 – The Future of What Ep. #178: Licensing Music For Podcasts

While music consumption has pivoted away from piracy and downloads, the spectre of the past is once again looming over the industry, as podcasts become an even more dominant medium. Generally unregulated, most podcasts contain at least one musical work, that is likely unlicensed, which means that those episodes you’re downloading are really no different than the unauthorized downloads of the past. So, will the industry coalesce around a standard blanket license to solve this issue?... Click Here To Listen

February 7, 2020 – The Future of What Episode #177: Where Do Black Box Royalties Go?

When you hear people within the industry referring to “The Black Box,” they’re most likely referring to the growing sum of undistributed and/or undistributable royalties that have been collected on an artist’s behalf by organizations like SoundExchange. What happens with this “Black Box” is a hotly debated topic within the industry, as every collection society that has one deals with these unclaimed royalties differently. Join us as we discuss the problem and its potential solutions with John Simson (American University),... Click Here To Listen

January 27, 2020 – The Future of What Episode #176: New Tools For Songwriters

As we move into 2020, two things have become all the more apparent: artists have to view themselves as small businesses in order to survive, and income streams within the industry are increasingly fragmented. Thankfully, these trends have been tracked for several years in a row, and there are a multitude of services available to bands, artists, and songwriters to help them collect these fractionalized income streams so that they can keep their creative businesses afloat and their rights secure.... Click Here To Listen

January 17, 2020 – The Future of What Episode #175: Nashville’s Project Music

Since 2015, the Nashville Entrepreneur Center has played host to Project Music, an accelerator program for tech start-ups whose focus is upon creating solutions for the music industry. This first of its kind accelerator program has supported five different cohorts to date, and several members of those cohorts have already gone to market with their unique solutions, as a result of the mentorship and fundraising help they received through the program. Click here to access our entire backlog of interviews on The Future of What Podcast!... Click Here To Listen

January 10, 2020 – The Future of What Episode #174: Trends For 2020

After several years of growth, the music business no longer feels like its in freefall, and some hopeful industry insiders are hinting that the best is yet to come in the 2020’s. As streaming goes global, and the overall adoption rate goes up across the board, continued revenue growth will be the norm in 2020 and beyond, which is to say nothing of the new ways that music is being monetized in video games, short form video,... Click Here To Listen

January 3, 2020 – The Future of What Episode #173 : The Evolution of Streaming

Today’s streaming market is a crowded arena that’s chock full of big brands, all of whom are vying for the same monthly subscribers, but none of them have truly distinguished themselves from the other. Yes, they all have different visual interfaces and apps, and some are even offering higher bitrates, but as listeners switch over to voice activated listening via smart speakers, how will users know the difference between Spotify, Apple Music, Tidal, etc. when the interaction becomes purely audio?... Click Here To Listen