Recorded Webinars

As a benefit to membership, Music Biz members can freely access our entire back catalog of webinars!

Note: Non-members have access to webinar recordings for three months after the session takes place. Non-members may request access to older webinars, and will be contacted with more information about the Association.

November 7, 2019 – Creating A Sustainable Brand

“Brand” has become a buzzword in the music industry in the past few years. Artists now understand their fans are not only interested in their music, performance, etc., but also in the actual creator. But how do you develop this brand into something tangible and, more importantly, one that can be monetized? Understanding how to build a genuine brand which organically aligns with your fans is one of the most important things an artist can do in today’s music industry. In this webinar, serial music entrepreneur Brian Penick from Legacy Entertainment Ventures explores artists’ brands from development to achieving sustainability.

October 31, 2019 – The State of the Hot 100 Top 10: 2018 x 2019

It was just last year that Hip Hop was dominating the Hot 100 Top 10… Over the past nine months, Pop has taken over as the top primary genre, average tempo is at a five-year high, and over half of number one hits are under three minutes in length. Today’s hits are changing faster than ever — on every level — from the songwriting and production techniques used to craft them to the influences and instruments shaping their sound. Compositional analytics can be a powerful tool when it comes to making songwriting, production, and business decisions. It can help you spot evolving and waning trends, select a single, determine the best time to release a song, and so much more. In this webinar, Hit Songs Deconstructed co-founders Yael and David Penn to take a deep dive into current Billboard Hot 100 Top 10 compositional trends and get in tune with what’s driving today’s most successful songs at the compositional level.

October 24, 2019 – Audiomonitor 2019: Expanded

AudienceNet’s Audiomonitor 2019 provides insight into the latest music consumption trends, including time spent listening, devices and formats used, discovery and content preferences. This year, AudienceNet will be expanding the scope of Audiomonitor to explore additional areas of interest for the industry. World music will be covered in more detail, as we investigate interest in and engagement with music from different countries, cultures and in non-English languages. AudienceNet will also be adding new topic areas, such as the (positive) impact of music on consumers’ mental health, and the relationship between music and gaming. This webinar, presented by AudienceNet’s Head of Research Sania Haq,  provides an overview of key insights from Audiomonitor 2019 (US).

October 17, 2019 – Linking Fans to Bands: Deepening Fan Engagement from Pre-Release through Post-Show

Artist marketing is successful only when information from all of a musician’s online activities can be both customized to the individual fan and globally aggregated for actionable insights. Linkfire is a music marketing platform and smart link management company that connects fans to different audio, video, ticketing, and merch options with just one social-media-friendly smart link, customized by their location. Linkfire has been used as part of the record-breaking pre-order campaigns for recent releases from Taylor Swift and Ed Sheeran, but is also an open platform available to anyone to use. In this webinar, company co-founder and CCO Jeppe Faurfelt shows how indie bands, labels, and marketers can use Linkfire to maximize their release and touring promotion.

October 10, 2019 – Pleased to MEAD You: Introducing the New DDEX Standard ‘Media Enrichment and Description’

Digital Data Exchange (DDEX) is introducing a new music metadata standard, MEAD (Media Enrichment and Description). MEAD was designed to enable the communication of data that does not appear in the Electronic Release Notification (ERN) message. The latter is solely focused on the core data about releases being provided to DSPs by labels and distributors — at its simplest, this is data including artist name, track title, duration and some other contributors. The MEAD standard, on the other hand, will support the communication of different types of data about the releases, aimed specifically at facilitating better marketing and at improving the consumer experience for search and discovery. This type of data would include more detailed information about the compositions (songs) on the releases, much richer contributor data (including such roles as producers and engineers), artist nicknames, historic chart positions, focus track data, journalistic material, and much more. In this session, DDEX Secretariat members Mark Isherwood and Niels Rump discuss the new standard, and how it can help the music industry better reach consumers, especially as voice-activated search becomes more prevalent.

October 3, 2019 – What is Hi-Res Audio and Why Does It Matter in 2019?

Lossless and Hi-Res audio streaming & download service Qobuz gives audiophile consumers unprecedented access to music in the high-quality formats they love. Join us as Qobuz USA Managing Director Dan Mackta looks at why certain music fans are left unsatisfied by mass-market offerings. By providing the audio quality that most closely replicates what artists hear when they approve a master, along with the context and deep metadata that real aficionados require, Qobuz has introduced premium music streaming aimed at a segment of the market that has not yet gotten on board the streaming train. In this session, you wearn how Qobuz approaches streaming, why it still offers paid a la carte downloads, and how artists and labels get their music onto the platform. Dan also reviews co-marketing opportunities created by Qobuz’s 2019 entrance into the US market.

September 26, 2019 – Automation and Metadata Scrubbing: Efficient Workflows with Viva Data

How can your organization clean metadata at low cost without lowering quality? How can your workflows become efficient enough to scale up? In this session, Viva Data founders Todd Tate and Lucas Gonze (former VP of Content Operations, Gracenote Music) review automated validation for all types of metadata, with a demo of their shrink-wrapped freemium tooling to validate against the iTunes Style Guide. They’ll review where automation can be applied within the overall data pipeline, with examples from their own work on processing metadata for the digital supply chain, and discuss Viva Data’s solution offering.

September 12, 2019 – Music Metadata Matters: Strategize Your Approach to Effective Keywording for Your Music Library

Led by Marina Garza, founder of TagTeam Analysis and creator of the TuneTagger music tagging platform, this webinar explores techniques, methods and solutions when creating descriptive keyword systems and categorizations for your music from a granular approach. TuneTagger is a partially automated, web-based tagging platform that offers consistent and accurate descriptive keywords including genre, sub-genre, moods, style, instrumentation, sound alike references and track descriptions. If you represent albums and libraries of music, or if you are a composer or indie artist, this presentation offers an approach to tagging your music.

April 4, 2019 – Leadership Webinar Series: Session 3 — Engage and Mobilize Your Team

As part of our Leadership Webinar Series, Certified Executive Coach Ilana Zivkovich dives into the most impactful ways you can engage and mobilize your team. Once you have a firm command of your leadership presence, you can explore powerful ideas to motivate and engage the people you interact with every day. In this session, you wind ways to inspire creativity from the people you manage or partner with by understanding how best to reach them.

March 7, 2019 – Leadership Webinar Series: Session 2 — Creating Your Personal Brand

As part of our Leadership Webinar Series, Certified Executive Coach Adam Mirabella explains the importance of developing your personal brand and how to make yourself stand out in a meaningful way. Being in the entertainment business, we deal with artists’ brands all the time, but how many of us take time out to think about our professional brand? Learn ways to define and refine your brand to make an impression inside and outside your organization. A strong personal brand will bring new opportunities for you and your company.