Research and Insights

The Music Business Association offers access to the important data and metrics needed to make smart business decisions. Our infographics, recorded webinars, and white papers offer the most pertinent information our members need to effectively respond to the challenges posed by the ever-changing nature of the music business.

Recorded Webinars

October 17, 2019 – Linking Fans to Bands: Deepening Fan Engagement from Pre-Release through Post-Show

Artist marketing is successful only when information from all of a musician’s online activities can be both customized to the individual fan and globally aggregated for actionable insights. Linkfire is a music marketing platform and smart link management company that connects fans to different audio, video, ticketing, and merch options with just one social-media-friendly smart link, customized by their location. Linkfire has been used as part of the record-breaking pre-order campaigns for recent releases from Taylor Swift and Ed Sheeran, but is also an open platform available to anyone to use. In this webinar, company co-founder and CCO Jeppe Faurfelt shows how indie bands, labels, and marketers can use Linkfire to maximize their release and touring promotion.

October 10, 2019 – Pleased to MEAD You: Introducing the New DDEX Standard ‘Media Enrichment and Description’

Digital Data Exchange (DDEX) is introducing a new music metadata standard, MEAD (Media Enrichment and Description). MEAD was designed to enable the communication of data that does not appear in the Electronic Release Notification (ERN) message. The latter is solely focused on the core data about releases being provided to DSPs by labels and distributors — at its simplest, this is data including artist name, track title, duration and some other contributors. The MEAD standard, on the other hand, will support the communication of different types of data about the releases, aimed specifically at facilitating better marketing and at improving the consumer experience for search and discovery. This type of data would include more detailed information about the compositions (songs) on the releases, much richer contributor data (including such roles as producers and engineers), artist nicknames, historic chart positions, focus track data, journalistic material, and much more. In this session, DDEX Secretariat members Mark Isherwood and Niels Rump discuss the new standard, and how it can help the music industry better reach consumers, especially as voice-activated search becomes more prevalent.


December 21, 2018 – Consumption By Genre: How Different Fans Consume Music

As tastes among music fans continue to diversify, it is becoming increasingly difficult to group consumers by their favorite genres. How can marketers analyze such diverse audiences to create actionable insights to inform tailored marketing messages? In a companion to their September 2018 report, "Audiomonitor 2018: The Overall Music Listening Landscape," AudienceNet identifies different music fans, measuring their music listening, spending and discovery behaviors, in an attempt to create a more detailed picture of how different fans consume their favorite music.

September 14, 2018 – Music Consumption: The Overall Landscape 2018

Now in its third year, “Music Consumption: The Overall Landscape” provides a democratic measure of all audio consumption in the United States in a report prepared by Music Biz research partner AudienceNet. The report investigates audiences and tracks their behaviors across a range of topics, including music discovery and spending, paid uptake, usage and perceptions of music streaming services and the role of playlisting in music discovery. It is, therefore, an invaluable tool for any company or person operating within music, and the creative industries at large. This year’s report also features a brand-new investigation of smart speakers, measuring their adoption rates, use and overall impact on music consumption.


December 21, 2018 – Music Has No Borders: The Growing Impact of International Music

Between 2016 and 2017, the number of Spanish-language entries on the Billboard Hot 100 rose from 4 to 19, and at least 16 more charting singles in 2018 alone. Combined with the boom of chart-topping tracks from both K-Pop and BTS, it is clear that international music is proving to have a sustained impact on the US music charts. In this supporting infographic, AudienceNet outlines the growing appetite for international music among the US population, as well as behavior and perceptions, and asked consumers how they feel it will change their listening in the future.

November 16, 2017 – Voice-Activated Speaker Owners

The “Voice-Controlled Speaker Users” infographic shows that music is a major part of the way Amazon Echo and Google Home owners interact with their devices. More than half of each product’s owners used them to play music daily, including 52% of Amazon Echo users and 54% of Google Home users. Furthermore, 26% of the Echo’s daily listeners requested music multiple times per day along with 20% of the Home’s daily listeners. These numbers show that voice-controlled speakers are gaining on the smartphone, the most regularly used device for listening to music with 60% daily use and 44% of those listening more than once a day. The Home and Echo placed second and third, respectively. Finally, both the Echo and Home are making strides in overall ownership, with 10% of the U.S. population owning an Echo and 3% owning a Home.

White Papers & How-To Guides

July 26, 2016 – DDEX Release Notification Standard Starter Guide for Implementation

The Music Business Association (Music Biz) and its Metadata & Digital Operations Workgroup, in association with DDEX (Digital Data Exchange, LLC), are offering labels and label aggregators a step-by-step guide on how to use the DDEX standard to upload and manage their catalogs on digital retailers.

September 30, 2015 – Classical Metadata Style Guide

Released simultaneously with the Metadata Style Guide V2.1, our Classical Metadata Style Guide is the first to specifically address Classical music, which requires specialized formatting that differs substantially from that of modern popular music. (9.30.15)