Music Industry Analysis

On a daily basis, Music Biz collects studies and data on business and consumer trends effecting the music industry. We compile this music industry analysis from a plethora of media outlets and data providers and filter out the noise to deliver directly to you the actionable insights your business needs to succeed.

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April 5, 2019 – A Music Nerd’s Last Stand: You’ll Pry My CDs Out of My Cold Dead Hands

In this chaotic world we live in, I seek order in the form of a tremendously large CD collection. It’s 2019. Approximately 51 million people in the US pay for music streaming services every month. Last year, vinyl sales hit 10 million in the US. Those numbers are up 12 percent from 2017. Yet here I am, vowing to be the last person on Earth buying CDs. For one, I want the artists I care about to take my money so they can keep making the music I lean on for every high,... Read More

April 3, 2019 – Internet-Delivered Audio Listening Rises 59% in Four Years

Internet-delivered audio, defined as listening to audio “pureplays” such as Pandora or Spotify, listening to the streams of radio stations and streams of SiriusXM, podcasts, or music from YouTube, has dramatically increased its share of the audio pie since the debut of Edison Research’s Share of Ear project in 2014. “While the more established modes of audio delivery, such as broadcasting and listening to owned music, remain strong, with each update we show more audio is delivered through the internet,”... Read More

April 2, 2019 – IFPI Global Music Report 2019: Global Music Market Grows for Fourth Consecutive Year

According to the IFPI’s Global Music Report 2019 released today, the global recorded music market grew for the fourth consecutive year, increasing by 9.7 percent in 2018 with a total reported revenue of US$19.1 billion. Streaming revenue grew by 34 percent year over year and accounted for nearly half of global recorded music revenue, with 37 percent of total revenue for 2018 coming from the 255 million users of paid streaming services reported at year’s end.... Read More

March 28, 2019 – Affluencers and the Power of Authentic Influence

While Influencer Marketing often manifested by paying celebrities with large followings to promote brands to their networks is one option, there is another to consider. When consumers have a complex investment question, need help picking an off-the-grid vacation destination, or are considering a new smart home purchase, each knows someone in their personal network to ask for advice. And it’s more than likely to be a trusted individual with a high degree of enthusiasm, expertise, in-market experience and spending in the category in question.... Read More

March 25, 2019 – What Retailers Need to Know About Influencer Marketing

A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers. Just 33% of retailers said they did not use influencer marketing of any kind, nor were they planning on doing so. For most marketers,... Read More

March 20, 2019 – The Nielsen Total Audience Report: Q3 2018

In this edition of their Total Audience Report, Nielsen shares year-over-year comparisons of media use to show how consumer behaviors have shifted across comparable measurement intervals. Overall total media use among US adults remains unchanged year-over-year at 10-and-a-half hours per day. But there are shifts in where that time being spent is dedicated to, as increases in internet connected devices and app/web smartphone usage are gradually replacing time spent on other sources. These shifts are not surprising,... Read More

March 17, 2019 – 30 Ways the Internet Changed Music Forever

Thirty years ago, Tim Berners-Lee – then a fellow at the physics research center CERN – put forward his plan for sharing and sending information between different computers. Though the vague concept of the internet had been talked about before, Berners-Lee’s basic framework for the World Wide Web is what really changed the game. By the time 2002 rolled around, 42 percent of UK households had internet access, and being able to readily access endless information from home revolutionized almost every aspect of living.... Read More

March 14, 2019 – Why Vinyl Records Survive in the Digital Age

Ask a record-collecting audiophile why vinyl is back and you may hear a common refrain: “Of course vinyl’s back! It’s a more accurate reproduction of the original! It just sounds better than digital!” Records, in all their fragility and physicality, pay proper respect to the music, proper respect to the past. They must be handled carefully, for the past deserves our preservation. They are easily scratched, and their quality is diminished as a result of those scratches.... Read More

March 13, 2019 – Study Shows That Music Proves Increasingly Crucial in Marketing

A new study from audio branding specialist PHMG shows that younger Australians place more value on music as a key element of marketing than older generations. According to the findings, 75% of 18 to 24-year-olds and 62% of respondents under 45 say music helps them feel more connected to a brand, compared to just 41% of those 55 and over. “As the expectations of audiences shift, it’s important that organizations don’t get left behind,” said Daniel Lafferty,... Read More

February 28, 2019 – Rise in Smartphone Penetration Gives Fresh Lease of Life to Music Industry in India

Increasing smartphone and mobile internet penetration has given a fresh lease of life to the recorded music industry. A report on the audio OTT industry in India by Deloitte, called Audio OTT Economy in India, throws light on the trend of music streaming in the country, and where the Indian recorded music industry stands compared to its global peers. India has an estimated 150 million monthly active users using audio OTT platforms to stream music, and Indian consumers spend 21.5 hours a week listening to music compared to the global average of 17.8 hours a week.... Read More