Music Industry Analysis

Music Biz curates a feed of music industry news articles, business statistics and trend analysis from a variety of media outlets, filtering out the noise to deliver you the actionable insights you need to succeed.

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June 29, 2021 – Big-Name Retailers Update 2021 Holiday Strategies Amid Evolving Shopping Habits

Walmart, Target, and Best Buy are among a growing list of retailers that have announced Thanksgiving Day store closures this year as consumers increasingly adopt ecommerce. This mirrors decisions from last year, when stores closed in part as a safety precaution to limit in-person shopping during the winter COVID-19 surge. The holiday closures will likely push more consumers online for Thanksgiving and Black Friday, setting the tone for future seasons. With stores being closed, consumers who would’ve normally gone shopping after Thanksgiving Day dinner will likely turn to online shopping to avoid missing out on promotions—making ecommerce a greater focal point than before the pandemic: In 2019,... Read More

June 28, 2021 – Proud and Present: LGBTQ Audiences and Content Take Center Stage

As the LGBTQ community has grown its footprint, there is no doubt that digital connectivity is perhaps the single most influential factor in the advancement of the LGBTQ community. It has reduced isolation, created safe spaces for self-expression, offered opportunities to connect a disparate community and has provided easy access to educational resources and curated content. Technology has also given the community a place to be seen authentically. From television and streaming services to podcasts and music services,... Read More

June 9, 2021 – Clubhouse Users In America — Edison Research Study

According to a new study from Edison Research entitled “Clubhouse Users in America,” 15% of social media users 18+ say they have ever used Clubhouse, the invitation-only audio-based social networking platform that debuted last year. Data for this first look at Clubhouse users is from Edison Research’s weekly social media tracking service, The Social Habit, which provides ongoing behavior and usage data for all major social media platforms. Click here to read the full Edison Research report.... Read More

May 26, 2021 – U.S. B2B Technology Sales See Positive First Quarter Momentum, Up 4%

The U.S. B2B technology channel generated nearly $24.1 billion in the first quarter of 2021, a 4% sales growth compared to the same period a year prior, according to The NPD Group’s B2B Distributor Track and Reseller Tracking services. This is also up 4% compared to Q1 2019. During the quarter, software sales, which make up 27% of industry sales, experienced 3% growth, while hardware dollar sales saw a 4% increase. Sales trends that began during the onset of the pandemic are continuing into the first quarter of the 2021,... Read More

May 24, 2021 – The Under 27 Club: Music and Mental Health in the Streaming Era

In an era of hyper-connectivity and sensationalized news cycles, the passing of an artist triggers an immense outpouring of public grief and support in the form of social media buzz, increased record sales, catalog streams, and posthumous releases on behalf of the artist’s estate or record label. This obsession with tragic, high-profile deaths is nothing new, which is why the mythology of the 27 Club has haunted the music industry for decades. The term was coined in the early 1970s when Jim Morrison,... Read More

May 18, 2021 – How Will the Pandemic Affect U.S. Ecommerce Sales in 2021?

From Emarketer: “We estimate that US retail ecommerce sales grew 33.6% in 2020, reaching $799.18 billion. As the pandemic subsides, in-store shopping will rebound, and a share of consumer spending will revert away from retail and toward services like travel and live entertainment. However, sales growth this year will still build upon the massive upward revision from 2020, causing total ecommerce sales for 2021 to be more than $147 billion greater than we expected prior to the pandemic.... Read More

May 18, 2021 – Toward the Future of Digital Audience Measurement

As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement as changes in the digital media environment accelerate.    Importantly, the changes the industry has been making in response to increasing privacy requirements have implications for all aspects of digital marketing,... Read More

May 13, 2021 – A Guide to Mental Health Resources for Music Professionals

May is Mental Health Awareness Month, designated each year as a period to spread awareness and education about the importance of mental health care in the U.S. The month has taken on added importance during the ongoing pandemic, during which millions of musicians and other music industry workers have been cut off from their livelihoods during the widespread shutdown of live events. While mental health care is critically important for music workers even in a normal year,... Read More

May 12, 2021 – Nashville Music Biz Begins Meeting In Person Again After Year Of COVID-19

With Country artists rolling out tour plans in anticipation of a receding pandemic, Nashville executives are beginning to make personal appearances again, too. It’s a slow trickle of two- and three-person meetings at the moment rather than a wave of large gatherings and parties, but music professionals are starting to visit with people in the flesh that they’ve only seen via Zoom or in photos over the last year. Two-person staff meetings, limited client visits and the time-honored lunch appointment are making a comeback in Music City as COVID-19 vaccinations are on the rise.... Read More

May 11, 2021 – 6 “Different” Albums That Will Entice Your Fans to Buy

People just don’t buy albums like they used to. In fact, so few music lovers opt to purchase a new release these days, some artists and bands just getting started opt not to have anything physical made at all whenever they have a new full-length to share. Sure, the focus has shifted to digital-only, with streaming taking over the music industry in the past few years, but to ignore physical formats entirely is to miss a golden opportunity to make some extra cash from your most ardent followers.... Read More