Music Industry Analysis

On a daily basis, Music Biz collects studies and data on business and consumer trends effecting the music industry. We compile this music industry analysis from a plethora of media outlets and data providers and filter out the noise to deliver directly to you the actionable insights your business needs to succeed.

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September 2, 2020 – To Test Spread of Coronavirus, These Scientists Put on a Concert

The German pop singer Tim Bendzko was trying his best to energize the crowd at Quarterback Immobilien Arena here on Saturday morning. Flanked by band members and backup singers, he bounced across a stage at the indoor concert and sports venue, thrusting his microphone toward about 1,400 tightly packed audience members, prompting them to sing along. The response was a muffled hum — unsurprising, given that the audience members were wearing masks and sitting in sweltering heat.... Read More

September 1, 2020 – MusicWatch Report: Music Livestreams Net Larger Audience Than Podcasts Through COVID-19 Pandemic

MusicWatch has released a series of comprehensive reports covering the music livestream landscape, measuring the audience for the newly prominent format and how time spent watching livestreams compared to that of other music and audio formats, among other metrics. According to MusicWatch’s data,  music livestreams have been watched by over 110 million people age 13+ in the U.S. — a larger audience than those who listen to podcasts, CDs or song downloads. In the initial months of the COVID-19 pandemic,... Read More

September 1, 2020 – What The Billboard Top Money Makers Chart Tells Us About Today’s Music Business

It’s always interesting to read an estimation of what top music artists earn, but any such chart is just that – an estimation. That being said, people with knowledge of typical income streams and label and publishing deals can make a reasonable guess of what an artist actually earns from year to year. Is that guess off by any amount? Probably, but we’ll never know for sure. That said, Billboard does a pretty good job of determining what a superstar music artist netted during any given time period.... Read More

August 26, 2020 – More Than Dialed In: Audio is a Co-Worker Remote Employees Can Rely On

Radio is such a ubiquitous commute companion that when many Americans were asked to work from home earlier this year due to COVID-19, the industry wondered how Americans would listen. In 2020 audio entertainment remains a fixture of American life. Radio—and innovations like the digital music streaming services—have helped launch podcasts into the limelight, drive discovery to new music, entertain us and keep us up to date on the latest news, both local and national. So when the pandemic kept consumers in the confines of their respective homes,... Read More

August 20, 2020 – Majority of US Shoppers Will Turn to Digital for Holiday Shopping Needs This Year

Many consumers’ shopping behaviors have moved online in recent months, and that trend is likely to continue through the holiday shopping season. According to May 2020 data from daVinci Payments, 71% of US adults said they planned to do more than half of their holiday shopping digitally this year. Younger consumers—particularly millennials ages 26 to 38—were more likely to shop this way, though older cohorts weren’t too far behind. Six in 10 respondents ages 56 and older planned to do more than half of their holiday shopping online in 2020,... Read More

August 19, 2020 – Paid Streaming Grows as Consumers Head Indoors (Again): Five Key Insights From Nielsen Music/MRC Data’s COVID-19 Report

With rising COVID-19 cases across the United States, many Americans are spending more time indoors and leaning on entertainment more than ever for information, connection and comfort. That’s according to the sixth installment of Nielsen Music/MRC Data’s survey series “COVID-19: Tracking the Impact on the Entertainment Landscape,” which also notes an increased interest in music listening, with the highest percentage of survey respondents yet saying they have added a new audio subscription streaming service over the prior two weeks.... Read More

August 18, 2020 – Coronavirus Won’t Kill Independent Record Stores

A week after Grimey’s New and Preloved Music, a longstanding Nashville record store, closed its doors in late March due to Mayor John Cooper’s Safer at Home orders, co-owner Doyle Davis received a call from Taylor Swift’s publicist. The pop superstar and Tennessee native offered to cover three months of his employees’ health insurance cost and give each staff member a check for $1000 to weather the lockdowns. “Psychologically, it was unbelievable to have her help,”... Read More

August 17, 2020 – The Pandemic Has Driven Boomers to Increase Their Digital Shopping

As the pandemic caused widespread shutdowns, consumers who traditionally preferred brick-and-mortar retail shifted at least some of their spending to digital channels. When transacting purchases, many boomers have adopted ecommerce—though it’s yet another area where they lag behind younger adults. We estimate that 62.1% of boomers in the US will be digital buyers this year, well short of the percentages of Gen Xers and millennials. The pandemic quickly upended many shopping habits. Polling by First Insight found a steep rise between late February and mid-March in the proportion of boomers saying they had shifted buying to online,... Read More

August 13, 2020 – Streaming Service In-Home Usage Shifts During Summer 2020

Last month, Comscore presented its annual  State of OTT webinar, which highlighted a massive surge with in-home device usage since the coronavirus pandemic took hold. Comscore also showcased in a recent blog how the actual volume of data consumed in consumer households has increased in 2020 vs. 2019. In May 2020, we were still seeing a 30 percent increase in data consumption vs. May 2019, but the gap to 2019 had declined from 36 percent in April 2020.... Read More

August 12, 2020 – 30% of US Broadband Households Intend to Avoid Large Gatherings of People into 2021

New Parks Associates research finds 30% of US broadband households intend to avoid public events and large gatherings of people into 2021, due to concerns of exposure to COVID-19. The research firm is tracking the impact of the pandemic on consumer behaviors, attitudes, and intentions in the consumer and home technology markets through multiple research projects, including the series COVID-19: Impact on Consumer Behavior and Spending. This research reports consumers have cut discretionary spending by 50%,... Read More