Music Industry Analysis

On a daily basis, Music Biz collects studies and data on business and consumer trends effecting the music industry. We compile this music industry analysis from a plethora of media outlets and data providers and filter out the noise to deliver directly to you the actionable insights your business needs to succeed.

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April 15, 2020 – Consumers Willing to Pay More for Streaming During Pandemic, Nielsen Music/MRC Data Finds

How many streaming subscriptions does one person need? According to a new study by Nielsen Music/MRC Data, about a quarter of respondents believe they could use one more. In its new report “COVID-19: Tracking the impact on the Entertainment Landscape,” MRC Data and Nielsen Music — recently acquired by Billboard‘s parent company Valence Media — finds that 60% of the U.S. population are engaging with more entertainment now that so many people are working from home.... Read More

April 9, 2020 – Headphones and earphones likely to experience initial sales spike with work at home, home schooling, and entertainment-in-place

Parks Associates research from Smart Product Market Assessment – Audio Devices finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or music player, and 33% own a separate set of earbuds. Purchase intentions were flat prior to the COVID-19 outbreak, due in large part to the emergence of smart speakers, but demand for headphones and earbuds will likely experience an initial spike with work-at-home and entertainment-in-place now the standard for many households.... Read More

April 8, 2020 – Creative Sectors Assess the impact of COVID-19 and Their Needs to Get Through the Global Crisis

The creative sector has entered a new phase in the coronavirus global crisis by starting to measure the impact of the pandemic on its global streams of revenues for all businesses and individuals affected, following a first wave of urgent relief packages put together by governments in most countries and regions. In the short-term, the businesses most impacted are those who depend on performances and whose live shows have been canceled, in particular in the music sector.... Read More

April 7, 2020 – Top Music Biz Managers Share Tips For Weathering The Pandemic

After years of a bull market, the music industry — particularly the touring business — is looking at an unpredictable and possibly bleak year ahead, if not longer. While shelter-in-place rules could boost music streaming numbers, public gatherings are not expected to resume for months, and some medical experts predict additional cycles of widespread infection before the coronavirus is contained. In light of such great uncertainty, Billboard turned to four of its 2020 Top Business Managers to discuss ways in which they are helping clients make the most of their financials during this time.... Read More

April 3, 2020 – Why Are Music Streams Down If Everyone’s Stuck at Home? Experts Weigh in

While it might seem counterintuitive that music streams would decline at a time when so many Americans were ordered to stay home, data-savvy label executives were neither startled nor concerned by the 7.6% drop in plays that happened in the March 13-19 tracking week. Simply put, they say it’s down to focus on news and other televised options; the loss of daily commutes, where many people stream music; and multiple people at home together streaming the same things.... Read More

March 27, 2020 – Staying Put: Consumers Forced Indoors During Crisis Spend More Time on Media

Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases and potentially more depending on the reasons. Considering that consumers around the globe are already leaning into the growing array of content options and channels,... Read More

March 18, 2020 – 116 Million U.S. Consumers Bought Music Last Year, Highest Number Since 2007

The rebound in music consumption continued in 2019 thanks to continued growth in the streaming market, according to MusicWatch’s 2019 Annual Music Study. According to the findings — based on a survey of 5,000 respondents nationwide aged 13 and older and complemented by MusicWatch’s audiocensus study of 3,000 people who provided detailed music listening behaviors — the number of music buyers in the U.S. hit 116 million in 2019 across paid subscriptions, CDs, paid downloads and new vinyl,... Read More

March 13, 2020 – 5G Smartphone Sales Are on the Rise in the U.S., But Accounted For Less Than 1% of Devices in 2019

According to The NPD Group’s Mobile Phone Tracking service, 5G smartphone sales in the U.S. accounted for less than 1% of devices in 2019, but saw strong growth from the first half of the year to the second driven by the introduction of new products from Samsung, LG, and OnePlus, as well as an increasing number of markets with 5G coverage. In fact, from 1H 2019 to 2H 2019 the number of 5G devices was up by nearly nine times.... Read More

March 9, 2020 – Recorded Music Revenues Hit $21.5 Billion in 2019

With IPOs from Warner Music and Universal Music pending and continued institutional investment into music catalogues, the music business is firmly in the sights of big money. The performance of the recorded music business in 2019 is going to heat up interest even further. The global recorded music industry continued its resurgence in 2019 with a fifth successive year of growth. Global revenues grew by 11.4% in 2019 to reach $21.5 billion, an increase of $2.2 billion on 2018.... Read More

March 6, 2020 – Over and Over: How the Digital Song Economy is Generating Hit After Hit

There are few tracks in pop music that carry as much mythic weight as New Order’s “Blue Monday.” Originally recorded at a Cheetham Hill studio in 1983, multiple apocryphal stories about the song endure. Bernard Sumner claims his painstaking initial attempts at programming the backing track on primitive electronic equipment were ruined when Stephen Morris caught the plug with his foot, wiping the memory. Despite this, almost 40 years later, it’s clear that the song’s success is as distinct and lucrative as any example you can select from The Song Economy.... Read More