Music Industry Analysis

On a daily basis, Music Biz collects studies and data on business and consumer trends effecting the music industry. We compile this music industry analysis from a plethora of media outlets and data providers and filter out the noise to deliver directly to you the actionable insights your business needs to succeed.

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April 17, 2019 – $439 Billion to be Spent Worldwide on Consumer Entertainment by 2021

In 2017, global consumer expenditure on entertainment content (video, games and music) worldwide continued to climb. By 2021, this spend is set to reach US $439 billion globally, a 17 percent increase from 2017, according to the latest Global Entertainment Content Outlook report from Futuresource Consulting. “As expected, TV and Video account for the lion’s share of this consumer spend,” comments author Tristan Veale, Market Analyst at Futuresource Consulting. “However, music has enjoyed a resurgence in recent years and continued innovations within gaming means that both markets are impacting on consumers’... Read More

April 15, 2019 – More Millennials Buy Online, But In-Store Still Plays Role in Path to Purchase

Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce. When US millennials were asked about their shopping preferences, the largest share — 39 percent — said they liked to browse and buy online. That was up from 30 percent in 2017, with smaller increases in the share of millennials who preferred to buy online after browsing multiple channels, and those who preferred to buy online after browsing in-store.... Read More

April 12, 2019 – “Old Town Road” Proves TikTok Can Launch a Hit Song

Montero “Lil Nas X” Hill’s parents were concerned when their son dropped out of college eight months ago to pursue a career in rap; as the country trap star told Time Magazine, his parents succinctly pointed out there are millions of rappers already crowding the scene. Hill didn’t listen. He had to compete with up-and-coming rappers on streaming services like SoundCloud and Spotify, but Hill had a secret card up his sleeve — a meme and TikTok.... Read More

April 5, 2019 – A Music Nerd’s Last Stand: You’ll Pry My CDs Out of My Cold Dead Hands

In this chaotic world we live in, I seek order in the form of a tremendously large CD collection. It’s 2019. Approximately 51 million people in the US pay for music streaming services every month. Last year, vinyl sales hit 10 million in the US. Those numbers are up 12 percent from 2017. Yet here I am, vowing to be the last person on Earth buying CDs. For one, I want the artists I care about to take my money so they can keep making the music I lean on for every high,... Read More

April 3, 2019 – Internet-Delivered Audio Listening Rises 59% in Four Years

Internet-delivered audio, defined as listening to audio “pureplays” such as Pandora or Spotify, listening to the streams of radio stations and streams of SiriusXM, podcasts, or music from YouTube, has dramatically increased its share of the audio pie since the debut of Edison Research’s Share of Ear project in 2014. “While the more established modes of audio delivery, such as broadcasting and listening to owned music, remain strong, with each update we show more audio is delivered through the internet,”... Read More

April 2, 2019 – IFPI Global Music Report 2019: Global Music Market Grows for Fourth Consecutive Year

According to the IFPI’s Global Music Report 2019 released today, the global recorded music market grew for the fourth consecutive year, increasing by 9.7 percent in 2018 with a total reported revenue of US$19.1 billion. Streaming revenue grew by 34 percent year over year and accounted for nearly half of global recorded music revenue, with 37 percent of total revenue for 2018 coming from the 255 million users of paid streaming services reported at year’s end.... Read More

March 28, 2019 – Affluencers and the Power of Authentic Influence

While Influencer Marketing often manifested by paying celebrities with large followings to promote brands to their networks is one option, there is another to consider. When consumers have a complex investment question, need help picking an off-the-grid vacation destination, or are considering a new smart home purchase, each knows someone in their personal network to ask for advice. And it’s more than likely to be a trusted individual with a high degree of enthusiasm, expertise, in-market experience and spending in the category in question.... Read More

March 25, 2019 – What Retailers Need to Know About Influencer Marketing

A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers. Just 33% of retailers said they did not use influencer marketing of any kind, nor were they planning on doing so. For most marketers,... Read More

March 20, 2019 – The Nielsen Total Audience Report: Q3 2018

In this edition of their Total Audience Report, Nielsen shares year-over-year comparisons of media use to show how consumer behaviors have shifted across comparable measurement intervals. Overall total media use among US adults remains unchanged year-over-year at 10-and-a-half hours per day. But there are shifts in where that time being spent is dedicated to, as increases in internet connected devices and app/web smartphone usage are gradually replacing time spent on other sources. These shifts are not surprising,... Read More

March 17, 2019 – 30 Ways the Internet Changed Music Forever

Thirty years ago, Tim Berners-Lee – then a fellow at the physics research center CERN – put forward his plan for sharing and sending information between different computers. Though the vague concept of the internet had been talked about before, Berners-Lee’s basic framework for the World Wide Web is what really changed the game. By the time 2002 rolled around, 42 percent of UK households had internet access, and being able to readily access endless information from home revolutionized almost every aspect of living.... Read More