Music Industry Analysis
Music Biz curates a feed of music industry news articles, business statistics and trend analysis from a variety of media outlets, filtering out the noise to deliver you the actionable insights you need to succeed.
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February 9, 2021 – How U.S. Media Use Will Change in 2021, Virtual Co-Viewing, and Video Games Replacing Music
In a new podcast report, eMarketer junior forecasting analyst Zach Goldner and senior forecasting analyst at Insider Intelligence, Oscar Orozco, discuss how US media use will change in 2021: Are fewer Americans watching TV, which digital devices are being used more, and how much time is spent with TikTok and Disney+? They then talk about how much people are willing to pay for TV streaming, virtually co-viewing digital content, and whether video games have replaced music as the most important aspect of youth culture.... Read More
February 8, 2021 – Seven in 10 US Adults Haven’t Bought Anything Via Social
Many social media platforms have started making measurable gains in social commerce, but according to a June 2020 Bizrate Insights survey conducted for eMarketer, there’s still a ways to go. 70.4% of respondents, the largest share, said they’ve never made a purchase via a social media platform, indicating there’s a lot of opportunity on the table for social platforms to drive up social commerce adoption. Click here to read more from eMarketer.... Read More
January 27, 2021 – Tops of 2020: Nielsen Streaming Unwrapped
2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. With dramatic impacts to traditional staples like live sports, and an anxiety-inducing hyper news cycle alternating between COVID updates and political divisiveness, streaming video provided a much needed escape. While the massive spikes in media usage that sparked streaming enablement into near ubiquity weren’t unexpected given countrywide lockdowns, the aftermath reflects a permanently altered media landscape,... Read More
January 26, 2021 – US In-App Video Ad Spending Will Rebound in 2021, Bolstered by Social Media Advertising
Last year’s pandemic-related advertiser pullback led to an unprecedented slowdown in mobile video ad spend, which had previously been growing rapidly. But as the ad market begins to normalize this year, spending on mobile in-app video advertising in the U.S. will rebound strongly in 2021, growing by 27.6% year over year to reach $18.01 billion, per eMarketer’s newest estimates. That’s up by more than 11 percentage points from the 15.9% growth it saw in 2020. It’s also faster than this year’s 22.2% growth in US mobile web video ad spending,... Read More
December 15, 2020 – Vinyl Album Sales Hit Historic High in U.S. After Black Friday 2020
Shopping and promotions on Black Friday (Nov. 27) helped push vinyl album sales to a historic high in the U.S., according to Nielsen Music/MRC Data. In the week of Nov. 27 – Dec. 3, 1.253 million vinyl albums were sold (up 56%) — the largest sales week for the format since Nielsen Music/MRC Data began electronically tracking music sales in 1991. It’s only the second time that weekly vinyl album sales surpassed 1 million in the Nielsen Music/MRC Data era.... Read More
December 10, 2020 – Where Do U.S. Consumers Begin Their Product Searches?
A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase. Consumers are also intending to lean on Amazon heavily this holiday season. About two-thirds of respondents to the ChannelAdvisor and Dynata survey said they planned to research gifts on Amazon, 20 points ahead of Google.... Read More
December 7, 2020 – Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent. The shifts come as COVID-19 forces millions of people to spend more time at home and less time commuting, a key driver of the shift. The changes are effectively shifting the balance of power in the grocery segment.... Read More
December 3, 2020 – Consumers Expect Brands to Be Inclusive
In the midst of social upheaval in the US, many marketers are striving to be more inclusive, especially as they relate to people who have been historically underrepresented, excluded, and stereotypically portrayed. By embracing and reflecting real-world diversity, marketers can build greater brand affinity and deeper customer relationships while working to effect positive change. Many of today’s consumers, especially younger demographics, LGBTQ individuals, people of color, and people with disabilities, are rewarding brands that capture diversity,... Read More
December 2, 2020 – Music Livestreams And Fundraising: What’s Working, What’s Not In Mobilizing Donors
Back in April, One World: Together At Home, the star-studded benefit concert organized by Global Citizen and curated by Lady Gaga, raised $128 million for the World Health Organization and other Covid relief beneficiaries. But while the event drew hundreds of thousands to a six-hour concert livestream and nearly 21 million viewers across the 26 networks on which a two-hour show aired live, very few of those dollars came from individual donors. “It wasn’t like people were providing $5,... Read More
December 1, 2020 – How Social Issues Are Sparking Action Among Brands
Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few. A majority of consumers now expect brands to take a stand on social issues and work to effect positive change—though their sentiments are sometimes complicated.... Read More