Music Industry Analysis

On a daily basis, Music Biz collects studies and data on business and consumer trends effecting the music industry. We compile this music industry analysis from a plethora of media outlets and data providers and filter out the noise to deliver directly to you the actionable insights your business needs to succeed.

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July 31, 2019 – 3 Ways to Win Over the Thrifty Gen Z Consumer

Straddling adolescence and adulthood, Gen Z is at a turning point. The oldest members of Gen Z have already graduated college and are now in their early 20s. Considered a thrifty generation, Gen Z has posed a challenge to key general merchandise industries, which have struggled to drive dollar growth among this cohort over the past two years. Gen Z accounts for 27 percent of the U.S. population. That means when these consumers enter the workforce,... Read More

July 29, 2019 – More Than Half of US Shoppers Will Abandon a Brand Following a Bad Experience

Marketers and business leaders often prioritize customer service initiatives that don’t always align with the needs of the customer. But to keep consumers coming back, it’s more important than ever for marketers to bridge this gap by focusing on what customers really want—a responsive, streamlined shopping experience. More than half (55%) of US shoppers said that just one bad experience would stop them from returning to a brand, according to a July 2019 survey from alternative payments provider Klarna.... Read More

July 29, 2019 – Record Labels Have a New Target: Streamers and Gamers

On a quiet street in Vancouver, Canada, independent EDM record label Monstercat is carving out a solution to a problem that has plagued gamers and content creators for more than a decade: can streaming culture and the music industry coexist in a world where algorithms are used to track down unlicensed tunes, strip audio from videos, and dole out bans to streamers? Gavin Johnson, head of gaming at Monstercat, believes there can be a middle ground.... Read More

July 25, 2019 – 39% of US Broadband Households Own a Streaming Media Player

Parks Associates announced new research this week showing 39 percent of US broadband households own a streaming media player, a mere one percent increase over 2018, indicating ownership has flattened, although purchase intentions are higher for 2019 compared to previous years. 360 Deep Dive: Adoption and Use of Connected Video Devices notes connected video device manufacturers may need to shift focus from hardware sales to service and advertising revenue, as ownership reaches saturation. Click here to read more.... Read More

July 24, 2019 – More Research Shows that Consumers May Not Always Want Personalized Marketing Experiences

Many marketers may want to believe that customers prefer personalized marketing experiences, but while research backs up that claim, recent consumer skepticism over the use of personal data means that there’s a growing sentiment that more personalization does not beget a better experience. “Marketers, especially digital marketers, love data and the promise of optimization it holds,” said Nicole Perrin, principal analyst at eMarketer. “And many report a lift in engagement, conversions or other behaviors they’re trying to drive,... Read More

July 22, 2019 – Cannabis 2.0: Artists Hoping to Cash In On High-End Vaping Gear, the Next Big Thing in Legal Weed

Legalization democratized marijuana sales and took away some of the mystique of THC strains like Gelato, which has been name-checked by dozens of rappers, from Tyler the Creator to Jhene Aiko. Prior to legalization, acquiring an ounce of Gelato took connections, money and patience; now, anyone can buy it at a dispensary or Barneys New York, which now carries Sherbinskis at its Beverly Hills flagship. A recent study found a sharp rise in vape devices appearing in music videos,... Read More

July 16, 2019 – U.S. Consumer Tech Sales To Surpass $400 Billion Milestone in 2019, Says CTA

The growing popularity of streaming services, artificial intelligence-enabled emerging devices and in-vehicle technology will help drive the U.S. consumer tech industry to a record-breaking $401 billion in retail revenues in 2019 – 2.2 percent growth year over year – according to a new Consumer Technology Association (CTA)® report. Consumer spending on software and services (including music, video and gaming services) is projected to reach a new high of $75.6 billion in 2019 (a 14 percent growth over last year).... Read More

July 15, 2019 – Podcast Advertising Revenues Will Surpass $1 Billion by 2021

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC. “Podcasts are one of the fastest-growing, if not the fastest-growing category within digital audio,” said Lauren Fisher, principal analyst at eMarketer. “Performance marketers and brands are recognizing the value in reaching consumers who aren’t just tuning in to tune out—they’re tuning in to actively be entertained or engage their minds.... Read More

July 9, 2019 – Smart Speaker Shopping Gains Traction

Because shopping on smart speakers is gaining popularity faster than expected, research firm eMarketer has raised their latest forecast for smart speaker use. The firm reports that it expects 31 million people in the U.S. to shop via a smart speaker this year, up about 32 percent from 2018. This figure will climb to 38 million by 2021 according to eMarketer, as more than four in 10 US smart speaker users look to these devices for their shopping capabilities.... Read More

July 2, 2019 – Memes Are the New Pop Stars: How TikTok Became the Future of the Music Industry

In 2007, Soulja Boy’s ultraviral “Superman” dance made him the crown prince of YouTube. In 2014, Bobby Shmurda re-created that fervor on the deceased social network Vine, where six-second clips of his Shmoney Dance multiplied. And Lil’ Yachty and his lo-fi brethren will forever be defined as genre-bending SoundCloud rappers. Now TikTok—a Chinese-owned social network with an app that has been downloaded 950 million times—has minted a new class of trap-heavy rappers like Lil Nas X,... Read More