Music Industry Analysis
Music Biz curates a feed of music industry news articles, business statistics and trend analysis from a variety of media outlets, filtering out the noise to deliver you the actionable insights you need to succeed. Starting in 2024, these articles will be accessible exclusively from Music Biz’s social media feeds.
October 27, 2020 – Fandom 2.0: Reinventing And Re-Energizing The Fan Experience On The Live-Stream Stage
Tim McGraw’s recent live stream connected fans via a giant virtual hometown map. J Balvin will stage a Halloween show in the game Fortnite using extended reality technology. Melissa Etheridge is watching home movies with fans on Friday nights. No one asked for the enduring live music pause. But six months into our virtual reality, there’s a growing tally of fan experiences that are more immersive and engaged than the seating packages and fan club merch that typify in-person shows.... Read More
October 21, 2020 – Pandemic Causes Media and Entertainment Digital Ad Spending to Decline Despite Uptick in Streaming and Gaming
The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies. Media and entertainment conglomerates are also keen on advertising through their own channels and platforms.... Read More
October 20, 2020 – How Streaming Enablement in 2020 has Changed the Media Landscape
In looking at how streaming video consumption has grown this year, Easter Sunday stands out as the peak streaming day that Nielsen has ever measured. From there, especially as stay-at-home orders eased and warmer weather came around, total media usage began to normalize. That doesn’t mean, however, that media consumption today looks like what it did before March, especially when you look at the video streaming space. In fact, Brian Fuhrer, SVP, Product Strategy at Nielsen,... Read More
October 14, 2020 – U.S. Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years
The pandemic has accelerated ecommerce growth in the U.S. this year, with online sales reaching a level not previously expected until 2022. In our Q3 U.S. retail forecast, the top 10 retailers by ecommerce sales will tighten their grip on the retail market. U.S. ecommerce sales will reach $794.50 billion this year, up 32.4% year-over-year. That’s a much higher growth rate than the 18.0% predicted in our Q2 forecast, as consumers continue to avoid stores and opt for online shopping amid the pandemic.... Read More
October 13, 2020 – Consumer Interest in Paid Livestreams Surging, According to New Data
COVID-related restrictions, limiting in-person gatherings that once drove the touring industry. And while artists have been diversifying their methods of direct-to-fan engagement, fans are now responding with increased interest, opening their wallets as their favorite artists continue to open their homes. In addition to socially distanced concerts and drive-in events, livestreams exploded in popularity, hitting a high of 3,173 new events added to Bandsintown the week of April 29. The total number of livestream listings on Bandsintown.com recently surpassed the 50,000 mark,... Read More
October 8, 2020 – RIAA Releases Mid-Year 2020 Latin Music Revenue Statistics
According to the Recording Industry Association of America (RIAA)’s Latin music report for the first half of 2020, revenues from Latin music in the U.S. grew 18.6% to $296.1 million at retail value, the fourth consecutive year of double digit percentage growth. Latin music continued to grow its share of overall U.S. music revenues to 5.2%. Total streaming revenues grew 20.3% to $285.2 million, accounting for 96% of the Latin music market. There were significant differences in results between Q1 and Q2 of 2020,... Read More
October 7, 2020 – ‘Zoom Fatigue’: Music Industry Battling Burnout From Virtual Meetups
After she ended the 11th online video conference of a day in late September, BBR Music Group vp marketing JoJamie Hahr experienced one of her worst cases of COVID-19-era exhaustion. “I was feeling more physically tired, when all I did was sit at a table all day on my computer,” laments Hahr. The culprit is a newly developed hazard of working from home. It’s increasingly referred to as “Zoom fatigue,” a frustrating side effect of spending hours a day doing business through a video screen.... Read More
October 7, 2020 – U.S. Adults Will Spend Over Three and a Half Hours Per Day on Mobile Apps in 2020
U.S. adults will spend an average of 4 hours, 1 minute (4:01) on mobile internet per day in 2020, with 3:35 of that time spent on mobile apps. Mobile app time will be up by 25 minutes from 2019, well above the long-term growth trend, with the pandemic as the main driver for this increase. eMarketer expects time spent with mobile apps to stay above pre-pandemic levels in 2021 as people continue to spend more time on mobile devices and within apps.... Read More
October 6, 2020 – U.S. Programmatic Podcast Ad Spending Will Double in 2020
Programmatic podcast ad spending in the U.S., which we are forecasting this year for the first time, is growing at a fast rate from a small base. We define such ad spending to include podcast ads that are transacted and fulfilled via automation. Spend will double from last year to $31.3 million and reach $106.5 million by 2022. Just 4.0% of total U.S. podcast ad spending will transact or be fulfilled programmatically, up from 2.2% last year.... Read More
October 1, 2020 – Brands Leveraging Digital Audio Don’t Have the Metrics They Need to Measure a Campaign’s Success
Audio advertisers have no problem demonstrating that their ads were listened to, but proving that their ads affected listeners’ behavior is another story. Software maker Autodesk tested digital audio to acquire new customers. It received reporting for number of listens, the amount of time users spent listening, and how many people were exposed to its ad impressions. But those metrics didn’t give Autodesk much indication of whether those who listened to its ads went on to purchase its products.... Read More
