Music Industry Analysis

On a daily basis, Music Biz collects studies and data on business and consumer trends effecting the music industry. We compile this music industry analysis from a plethora of media outlets and data providers and filter out the noise to deliver directly to you the actionable insights your business needs to succeed.

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February 14, 2020 – Influencers More Likely to Inspire Gen Zer and Millennial Purchases

Younger generations are more likely to buy products based on influencer recommendations, as well as consider them reliable. However, these demographics still see influencers as less trustworthy than other sources. An August 2019 survey from GlobalWebIndex shows that roughly one in five of Gen Z and millennial respondents from the US and UK made a purchase inspired by an influencer or celebrity post on social media. GlobalWebIndex defines Gen Zers as those ages 16 to 22 and millennials as those ages 23 to 36.... Read More

February 13, 2020 – Podcasts Are The New Black

It’s been widely acknowledged that podcasts have hit a tipping point. Usage is growing across all demographics, even older ones initially more resistant to the medium. And media companies are responding with content galore. As of December 2019, it was reported there are over 800,000 shows and over 30 million podcast episodes available — up more than 60% from just 18 months earlier. It would seem that all one needs to do is launch a podcast and start reaping the benefits.... Read More

February 12, 2020 – How the Music Industry Is Fighting the Mental-Health Crisis

In a 2018 study from the Music Industry Research Association, 50 percent of musicians reported battling symptoms of depression, compared with less than 25 percent of the general adult population. Nearly 12 percent reported having suicidal thoughts — nearly four times the general population. According to a 2019 study published by Swedish digital-distribution platform Record Union, the numbers are even starker: It found that 73 percent of independent musicians have battled stress, anxiety, and depression. “We’ve hit a tipping point where the people who work in our industry — artists as well as crew — are commodities,” says Warped Tour founder Kevin Lyman,... Read More

February 11, 2020 – Content Ownership Is King: That’s Why Movie, TV and Music Libraries Are In Such High Demand

It’s Oscar season, a time when eyes all around the world focus on Hollywood and the stories – the content – that win the most golden statues. And, going in to Oscar night, Silicon Valley-born new media giant, Netflix, was the lead storyteller. Netflix boasted more Oscar nominations (24) than any other studio, a fact that perfectly encapsulates the state of our streaming-led, multi-platform world of media and entertainment (M&E). Content, of course, sits in the center of it all –... Read More

February 5, 2020 – Jennifer Lopez and Shakira’s Song Catalog Nets 893% Sales Gain After Super Bowl

Thanks to their Super Bowl LIV halftime show performance, both Jennifer Lopez and Shakira see major sales gains for their entire catalog of songs, according to initial sales reports to Nielsen Music/MRC Data. It’s no surprise that each artist’s biggest selling songs on Feb. 2 were also tunes that were performed during the halftime show. Shakira’s top three biggest sellers were “Whenever, Wherever” (4,000; up 1,264%), “Hips Don’t Lie” (3,000; up 1,201%) and “Waka Waka (This Time for Africa)” (2,000;... Read More

February 4, 2020 – BuzzAngle Music and Nielsen Music/MRC Data Share GRAMMY 2020 Music Consumption Data

As in years past, performances at this year’s GRAMMY Awards caused a large spike in sales and streaming activity around performing artists and the songs featured in the GRAMMYs telecast. BuzzAngle Music has launched an online portal that showcase some of the biggest sales splashes made during the telecast and in the following 24 hours. Key takeaways from BuzzAngle’s analysis include: Camila Cabello singing “First Man” caused her song sales to grow by more than 68,000%.... Read More

February 3, 2020 – Why Millennials Refuse to Let Go of Physical Media

Millennials are notorious for killing things: the power lunch, diamond sales, breakfast cereal. But all this obsession over what this generation isn’t buying tends to overshadow the fact that, in an increasingly digital world, they are by and large the ones keeping physical media alive. If you’ve ever had to help a person between the ages of 24 and 40 move, you’re already painfully aware. You’ve seen the boxes and boxes of books, records, CDs and DVDs that get schlepped from apartment to apartment despite the fact that they’re almost all streaming somewhere.... Read More

January 27, 2020 – India is Now the Second Largest Smartphone Market in the World, Surpassing the U.S.

A new report by Counterpoint Research estimates that India surpassed the United States to become the second largest smartphone market with an estimated 158 million devices shipped to the country in 2019. China is still the global leader at number one. Interestingly, India’s surge to second place is largely thanks to Chinese smartphone manufacturers. Phones manufactured by companies like Xiaomi, Vivo, Oppo, and Realme made up a whopping 72 percent of devices shipped to India in 2019.... Read More

January 23, 2020 – How Music Collaborations Evolved in the Digital Era: A Decade in Review

Through music collaborations, or having featured artists on their tracks, artists are able to mix their audiences. Working with other artists also conveys activity and engagement. Audiences get to see that their artist isn’t just hidden away inside some tower, creating music alone in a studio. One need not look further than Lil Nas X’s introduction of Billy Ray Cyrus to “Old Town Road” to see the potential power a collaboration can unleash. If it seems like your favorite songs of the past few years have had an increasing amount of featured artists,... Read More

January 15, 2020 – Why Music Podcasts Are a ‘Gold Mine of Good Ideas’ For Artists and Labels Alike

As Spotify invested heavily in podcasting in 2019 — including a deal with Barack and Michelle Obama’s Higher Ground production company reportedly worth over $10 million — labels were also getting in on the action. In April, Universal Music Group announced a partnership with Wondery to produce original audio content based on its catalog; the following month, Sony Music Entertainment unveiled a partnership with renowned podcast producers Laura Mayer and Adam Davidson to create shows across a variety of formats and genres.... Read More