Music Industry Analysis

On a daily basis, Music Biz collects studies and data on business and consumer trends effecting the music industry. We compile this music industry analysis from a plethora of media outlets and data providers and filter out the noise to deliver directly to you the actionable insights your business needs to succeed.

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May 20, 2019 – How Record Labels Are Selling Old Music for (Lots of) New Money

Ask someone in the music industry how to sell a new single, and you’ll get rambling answers that go on for days — but ask them how to sell a single that was released 25 years ago, from an artist who’s only ever put out one five-track LP and since faded deep into obscurity, and you’ll get far fewer ideas. Thanks to the discovery-led nature of music streaming, however, older music is, for the first time,... Read More

May 17, 2019 – How Music Discovery Works Today, and What Artists Can Do To Stand Out

There are a million ways to be heard, and for a new artist, that sounds promising. The combination of streaming and social media turned the music industry upside down, and one thing is for certain: there’s no right way to do things. A thousand other acts could try to replicate Lil Nas X’s come-up or follow Dominic Fike’s path, and it almost certainly wouldn’t work. At the end of the day, every artist has to figure out their own path,... Read More

May 4, 2019 – Why Streaming Is Reviving the Music Industry

After nearly two decades of disruption, the music industry is undergoing a massive revival. Artists, labels and publishers are cashing in on the growing popularity of streaming platforms like Spotify and Apple Music — and consumers are signing up for subscriptions like never before.  Vulture forecasts music revenue to more than double to about $131 billion by 2030. Millennials and Generation Z are spending more of their annual budgets on music than other age groups. The proportion of people who stream music on their smartphones is growing in both developed and emerging markets.... Read More

April 25, 2019 – 2019 Record Store Day Yields Historic Week for Vinyl Album Sales

Record Store Day drove record-breaking music sales figures yet again, according to Nielsen Music. The 12th annual indie music retailer celebration, staged on April 13, helped yield 827,000 vinyl albums sold in the U.S. in the week ending April 18, according to Nielsen Music — a record for Record Store Day week, and the third-largest sales week for vinyl albums since Nielsen Music started tracking sales in 1991. The previous largest vinyl album sales haul for a Record Store Day week was 2018 with 733,000 sold in the week ending April 26.... Read More

April 24, 2019 – Smart Speakers: Why Your Voice is a Major Battle in Music

This year, the entire smart speaker market is predicted to reach a value of $7 billion according to Deloitte Global, making it the fastest growing connected device category in the world. In 2017, only 7 percent of Americans owned smart speakers, a figure that Nielsen says has risen to 24 percent. By 2022, Juniper Research expects that 55 percent of US households will own a smart speaker, which equates to around 175 million devices in 70 million homes.... Read More

April 23, 2019 – How Podcast Advertising Measures Up

The IAB expects podcast advertising to exceed $500 million in 2019, which represents growth of about 65 percent in just two years. For podcasters looking to attract advertisers, demonstrating proof of performance isn’t just a nice-to-have—it’s quickly becoming a need-to-have. And while download metrics can help advertisers understand which podcasts are popular, they don’t tell brand managers anything about the impact their podcast ads have on customers. Advertisers of all types are getting serious about podcast advertising.... Read More

April 17, 2019 – $439 Billion to be Spent Worldwide on Consumer Entertainment by 2021

In 2017, global consumer expenditure on entertainment content (video, games and music) worldwide continued to climb. By 2021, this spend is set to reach US $439 billion globally, a 17 percent increase from 2017, according to the latest Global Entertainment Content Outlook report from Futuresource Consulting. “As expected, TV and Video account for the lion’s share of this consumer spend,” comments author Tristan Veale, Market Analyst at Futuresource Consulting. “However, music has enjoyed a resurgence in recent years and continued innovations within gaming means that both markets are impacting on consumers’... Read More

April 15, 2019 – More Millennials Buy Online, But In-Store Still Plays Role in Path to Purchase

Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce. When US millennials were asked about their shopping preferences, the largest share — 39 percent — said they liked to browse and buy online. That was up from 30 percent in 2017, with smaller increases in the share of millennials who preferred to buy online after browsing multiple channels, and those who preferred to buy online after browsing in-store.... Read More

April 12, 2019 – “Old Town Road” Proves TikTok Can Launch a Hit Song

Montero “Lil Nas X” Hill’s parents were concerned when their son dropped out of college eight months ago to pursue a career in rap; as the country trap star told Time Magazine, his parents succinctly pointed out there are millions of rappers already crowding the scene. Hill didn’t listen. He had to compete with up-and-coming rappers on streaming services like SoundCloud and Spotify, but Hill had a secret card up his sleeve — a meme and TikTok.... Read More

April 5, 2019 – A Music Nerd’s Last Stand: You’ll Pry My CDs Out of My Cold Dead Hands

In this chaotic world we live in, I seek order in the form of a tremendously large CD collection. It’s 2019. Approximately 51 million people in the US pay for music streaming services every month. Last year, vinyl sales hit 10 million in the US. Those numbers are up 12 percent from 2017. Yet here I am, vowing to be the last person on Earth buying CDs. For one, I want the artists I care about to take my money so they can keep making the music I lean on for every high,... Read More