Recorded Webinars
As a benefit to membership, Music Biz members can freely access our entire back catalog of webinars!
Note: Non-members have access to webinar recordings for three months after the session takes place. Non-members may request access to older webinars, and will be contacted with more information about the Association.
October 17, 2019 – Linking Fans to Bands: Deepening Fan Engagement from Pre-Release through Post-Show
Artist marketing is successful only when information from all of a musician’s online activities can be both customized to the individual fan and globally aggregated for actionable insights. Linkfire is a music marketing platform and smart link management company that connects fans to different audio, video, ticketing, and merch options with just one social-media-friendly smart link, customized by their location. Linkfire has been used as part of the record-breaking pre-order campaigns for recent releases from Taylor Swift and Ed Sheeran, but is also an open platform available to anyone to use. In this webinar, company co-founder and CCO Jeppe Faurfelt shows how indie bands, labels, and marketers can use Linkfire to maximize their release and touring promotion.
October 10, 2019 – Pleased to MEAD You: Introducing the New DDEX Standard ‘Media Enrichment and Description’
Digital Data Exchange (DDEX) is introducing a new music metadata standard, MEAD (Media Enrichment and Description). MEAD was designed to enable the communication of data that does not appear in the Electronic Release Notification (ERN) message. The latter is solely focused on the core data about releases being provided to DSPs by labels and distributors — at its simplest, this is data including artist name, track title, duration and some other contributors. The MEAD standard, on the other hand, will support the communication of different types of data about the releases, aimed specifically at facilitating better marketing and at improving the consumer experience for search and discovery. This type of data would include more detailed information about the compositions (songs) on the releases, much richer contributor data (including such roles as producers and engineers), artist nicknames, historic chart positions, focus track data, journalistic material, and much more. In this session, DDEX Secretariat members Mark Isherwood and Niels Rump discuss the new standard, and how it can help the music industry better reach consumers, especially as voice-activated search becomes more prevalent.
October 3, 2019 – What is Hi-Res Audio and Why Does It Matter in 2019?
Lossless and Hi-Res audio streaming & download service Qobuz gives audiophile consumers unprecedented access to music in the high-quality formats they love. Join us as Qobuz USA Managing Director Dan Mackta looks at why certain music fans are left unsatisfied by mass-market offerings. By providing the audio quality that most closely replicates what artists hear when they approve a master, along with the context and deep metadata that real aficionados require, Qobuz has introduced premium music streaming aimed at a segment of the market that has not yet gotten on board the streaming train. In this session, you wearn how Qobuz approaches streaming, why it still offers paid a la carte downloads, and how artists and labels get their music onto the platform. Dan also reviews co-marketing opportunities created by Qobuz’s 2019 entrance into the US market.
September 26, 2019 – Automation and Metadata Scrubbing: Efficient Workflows with Viva Data
How can your organization clean metadata at low cost without lowering quality? How can your workflows become efficient enough to scale up? In this session, Viva Data founders Todd Tate and Lucas Gonze (former VP of Content Operations, Gracenote Music) review automated validation for all types of metadata, with a demo of their shrink-wrapped freemium tooling to validate against the iTunes Style Guide. They’ll review where automation can be applied within the overall data pipeline, with examples from their own work on processing metadata for the digital supply chain, and discuss Viva Data’s solution offering.
September 12, 2019 – Music Metadata Matters: Strategize Your Approach to Effective Keywording for Your Music Library
Led by Marina Garza, founder of TagTeam Analysis and creator of the TuneTagger music tagging platform, this webinar explores techniques, methods and solutions when creating descriptive keyword systems and categorizations for your music from a granular approach. TuneTagger is a partially automated, web-based tagging platform that offers consistent and accurate descriptive keywords including genre, sub-genre, moods, style, instrumentation, sound alike references and track descriptions. If you represent albums and libraries of music, or if you are a composer or indie artist, this presentation offers an approach to tagging your music.
April 4, 2019 – Leadership Webinar Series: Session 3 — Engage and Mobilize Your Team
As part of our Leadership Webinar Series, Certified Executive Coach Ilana Zivkovich dives into the most impactful ways you can engage and mobilize your team. Once you have a firm command of your leadership presence, you can explore powerful ideas to motivate and engage the people you interact with every day. In this session, you wind ways to inspire creativity from the people you manage or partner with by understanding how best to reach them.
March 7, 2019 – Leadership Webinar Series: Session 2 — Creating Your Personal Brand
As part of our Leadership Webinar Series, Certified Executive Coach Adam Mirabella explains the importance of developing your personal brand and how to make yourself stand out in a meaningful way. Being in the entertainment business, we deal with artists’ brands all the time, but how many of us take time out to think about our professional brand? Learn ways to define and refine your brand to make an impression inside and outside your organization. A strong personal brand will bring new opportunities for you and your company.
February 28, 2019 – Pandora Webinar: Grow Through the Power of Pandora
Led by Next Big Sound’s Brittany Holloway (Manager, Artist & Industry Insights) and Heather Ellis (Manager, Artist Marketing Platform), this presentation will explore the data available to artists, managers, and labels with content on Pandora, equipping you to make smarter decisions and engage with Pandora’s suite of marketing tools. Join us for a walkthrough of Pandora’s tools, including Next Big Sound and AMP, with anecdotal best practices and examples of how these tools can be used effectively.
February 14, 2019 – Leadership Webinar Series: Session 1 — Leadership Foundations
The entertainment space continues to evolve at an unprecedented pace. In the introduction to our four-part Leadership Webinar Series, presenters Adam Mirabella and Ilana Zivkovich will explore what foundations make for a strong, effective leader in our industry. Every leader is different, but all great leaders know where they want to take their team. Create the environment that allows your people to succeed. Own the leadership space that will propel you, your company and your career.
February 7, 2019 – Hit Songs Deconstructed Webinar: What’s the State of the Hot 100 Top 10?
Compositional analytics can be a powerful tool when it comes to making songwriting and business decisions. It can help you spot evolving and waning trends, select a single, determine the best time to release a song, and so much more. So, what compositional characteristics are trending in the Hot 100 Top 10? In this webinar, Hit Songs Deconstructed co-founders Yael and David Penn take you on a deep dive into the compositional trends driving the Billboard Hot 100 Top 10. During this presentation they will highlight trends that have been on the rise and in decline and spotlight trends for the Hip-Hop and non-Hip-Hop genres individually.
