MUSIC BIZ 2019 SPEAKER SPOTLIGHT — Rochelle Holguin, Viacom

Music Biz is excited to welcome Rochelle Holguin, VP of Creative Music Strategy of Viacom, to the Music Biz 2019 Program! She will be speaking on the panel “Holding Space for Diverse Voices: Why It Matters to You & Your Bottom Line,” set for Monday, May 6 at 11 am. Check out the Speaker Spotlight profile below to learn more about Rochelle before her panel in May! You can also keep tabs on the latest featured speakers on our Speaker Spotlight Portal.


What is your favorite Music Biz memory from years past?
This is my first year. Excited to be included!

Besides attending the Music Biz Conference, what is your favorite thing about Nashville?
Hot chicken.

What do you foresee being the most impactful trend for the industry in the coming year?
We are already seeing a shift in diversity (as it relates to race, sex, age, etc) in music industry leadership but I’m excited to watch the inclusion expand across the business.  And with that inclusion a shift in opportunity and new creative ideas.

When did you know you wanted to work in the music business? If there was no specific “Aha!” moment, what led you to working in music?
I think the moment I figured out that someone was paid to curate and license music for film + tv is the moment I realized I wanted IN. I probably give the most credit to the movie Reality Bites.  Haha!  

What music-focused app or tech could you not live without?

Aside from speaking, what are you most excited to experience at this year’s Conference?
I’m excited to attend the “Emotional Intelligence” panel. I think it’s so important to working in a business with creative people.

What are your Album of the Year and Song of the Year?
Album Of The Year: Kacey Musgraves’ Golden Hour

Song of The Year: Lady Gaga + Bradley Cooper “Shallow”  (what can I say… it’s damn catchy!)

How do you discover new music?
Friends who are my colleagues in the business. I stalk them all on a regular basis.

What was your first concert OR the best concert you’ve ever attended? What about the show sticks with you the most?
My first concert was New Kids On The Block. My mom took me and my little brother. The screaming sticks with me the most — and my crush on Donny!

Music Biz 2019, the industry’s premier business-focused event, takes place Sunday, May 5 through Wednesday, May 8 at the JW Marriott Nashville. Attendees can look forward to keynote presentations from influential industry trailblazers including Apple Music’s Zane Lowe, Capitol Records’ Amber Grimes, RIAA Chairman and CEO Mitch Glazier, Motown Records President/Capitol Records EVP Ethiopia Habetemariam, Caroline President Jacqueline Saturn, and CEO of Def Jam Recordings Paul Rosenberg. The event will also feature our Awards & Hall of Fame Dinner, a celebration of artistic & executive achievement sponsored by BuzzAngle Music, City National Bank, Cracker Barrel, Jammber, and TiVo. Announced thus far, Bebe Rexha and Kane Brown will receive Breakthrough Artist Awards; Darius Rucker will accept the Harry Chapin Memorial Humanitarian Award; Sony Music Nashville Chairman and CEO Randy Goodman will receive the Presidential Award for Outstanding Executive Achievement; Record Archive owners Richard Storms and Alayna Alderman will accept the Independent Spirit Award; and The Orchard Co-Founder Richard Gottehrer will receive the Outstanding Achievement Award. This year’s ceremony will also see the induction of the late Sir George Martin into the Music Business Hall of Fame by his son Giles Martin, along with 12 other notable industry executives, record labels, landmarks and media outlets.

More programming and awards announcements will be made in the coming weeks. Visit for an up-to-date Program Schedule and to register today!