The Future Of What Podcast

A Podcast and Radio Show About the Music Industry

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

November 29, 2022 – The Future of What Episode #201 — The Lazuli Collective & Mental Health In Entertainment Industries

Born from the renewed calls for focus on mental health & wellness during the height of the COVID-19 pandemic, the Lazuli Collective works to establish “a new cultural paradigm” that puts the human needs of both artists and music industry executives front and center. In this month’s interview, we sat down with the organization’s founder, Brandon Holman, to discuss how the Lazuli Collective is making a difference for entertainment professionals, as well as the cultural shift taking place to support mental health and well-being.... Listen

October 11, 2022 – The Future of What Episode #200 — Capturing Creator Credits While In-Studio

It is of utmost importance for creators, especially in the age of digital music consumption, to log EVERY detail of who participates in the preparation of a song to ensure that all collaborators are properly paid. With his background as a songwriter and producer, Niclas Molinder set out to create a creator-friendly toolset to help not only fairly track credits directly in-studio, but also facilitate deeper collaboration. At Session, he’s done just that with the help of some high-profile partners — listen to this month’s episode to find out how!... Listen

September 20, 2022 – The Future of What Episode #199 — The Impact of the CRB Royalty Rate Increase

The recent ruling by the Copyright Royalty Board (CRB) to increase royalty payout rates for songwriters and publishers is a great step forward in fairly compensating creatives for their work. However given the complex nature of the industry, other segments of the business, particularly those involved in selling and distributing music both physically and digitally. In this episode, we discuss the industry-wide implications of the rate increase with Colin Rushing of Duck Road Advisory LLC and Danielle Aguirre of the National Music Publishers’ Association (NMPA).... Listen

August 24, 2022 – The Future of What Episode #198 — Ongoing Diversity Efforts In the Music Industry

Over the past two years, we’ve seen a major shift from pursuing incremental change to taking truly meaningful action in establishing a more inclusive and equitable workforce. In this month’s episode, we talk to three executives leading the charge to bolster diversity and inclusion in the music industry about the successes of their initiatives and what work still needs to be done.... Listen

July 27, 2022 – The Future of What Episode #197: Disability Pride Month — Interview with Lachi

In this month’s episode recognizing Disability Pride Month, Music Biz President talks with singer/songwriter and disability advocate, Lachi who founded RAMPD (Recording Artists and Music Professionals with Disabilities), a coalition that works to build support for disability culture and inclusion for creatives & industry professionals with disabilities. Tune is as Lachi shares the story of her journey from artist to advocate, recent successes for disability visibility & inclusion, and what changes must still be made.... Listen

June 29, 2022 – The Future of What Episode #196: Pride Month & Queer Representation in the Music Business

Now more than ever, it is vital to amplify and celebrate members of the LGBTQ+ community, particularly in an industry like ours where they’ve had an immeasurable impact. In honor of Pride Month, we discuss the state of queer visibility & representation in the music business, both for artists and executives, with Joshua Dickinson of Queer Capita and Sydney Christensen of Kill Rock Stars!... Listen

May 25, 2022 – The Future of What Episode #195: New Models of Funding Indie Artists

The financing options available to artists at all levels of their career are much more robust today than they’ve ever been, allowing them to accelerate their exposure and access tools to create music more in-line with their original vision. In our latest podcast, Music Biz President Portia Sabin talks to Andrew Bergman, CEO of Downtown Music Holdings and Alex Heiche, Founder and CEO of Sound Royalties about what’s out there and how to find assistance!... Listen

May 4, 2022 – The Future of What Episode #194 — Record Store Day 2022

What began as a way for independent record store owners to bolster foot traffic and sales has grown into a shining example of, “if you build it, they will come.” In celebration of Record Store Day’s 15th anniversary in 2022, Music Biz President Portia Sabin discusses the origins of the event and its affect on the recent resurgence of U.S. vinyl sales with: Brittany Benton, Brittany’s Record ShopCarrie Colliton, Record Store DayLarry Jaffee, Making VinylCarl Mello,... Listen

March 28, 2022 – The Future of What Episode #193 — The Orchard’s 25th Anniversary

From its humble beginnings on Orchard St. in NYC 25 years ago to the use of wide-reaching distribution tools used by artists & their teams across the globe today, The Orchard’s mission has not changed in its first quarter-century: working to help indie artists get their music out to the masses. In the latest episode of The Future of What, listen in as The Orchard’s Co-Founder, Richard Gottehrer and COO, Colleen Theis discuss the company’s past,... Listen

March 7, 2022 – The Future of What Episode #192 — An Overview on Streaming Fraud

We’re excited to bring you the first new episode of The Future of What since 2020! Listen in for expert insights from Beatdapp co-founders, Andrew Batey and Morgan Hayduk, as they discuss the ins-and-outs and different types of fraud which are present in the streaming ecosystem and how they can be detected. Plus, Melissa Morgia from the IFPI (International Federation of the Phonographic Industry)shares perspectives on the impact of streaming fraud outside of the U.S., its effects on music consumers,... Listen