You know millennials love music. You know brands spend millions of dollars every year on creating music experiences. Now, thanks to Momentum Worldwide and AEG’s new research study, “We Know Music,” we know that when it comes to live music experiences, the people will welcome brands and reward them for giving memorable interactions—and completely forget anyone who doesn’t. Of millennial respondents who engaged in a branded music experience in the last year…
- 93% like brands that sponsor live events
- 8 in 10 contend that the most effective way to connect with them is through a branded live music experience
- 81% of millennials claim that the coolest brand experiences they’ve seen are around live events.
The presentation will cover the new world of live music experiences and brands, with this new data showing how brand experiences drive trust, brand love and purchase intent among attendees of live music experiences. Join in to rethink the power of live music. Read More »