The Mobidia 200 and Hot 100: Moving Beyond Download Metrics to Measure the Top Media Apps’ Usage 4.9.15
Perhaps more than any segment of the app universe, music and video apps require a more actionable set of metrics to benchmark performance than the often used download and app store ranking metrics. Understanding app engagement and minutes of use is critical to competing. During this presentation by Mobidia’s Sr. VP of Marketing Chris Hill, learn how Mobidia’s global data set can help you make better and faster strategic product and marketing decisions and increase your customer acquisition, retention, and monetization. Mobidia has the largest set of global, measured app usage metrics in the industry. Informed by millions of global users, Mobidia’s data set provides insights into app engagement and usage metrics for millions of iOS and Android apps in 200 countries. Don’t settle for download data, check out a more action-able set of data.