The podcast format’s various synergies with the music industry have led it to be a hot discussion topic at Music Biz’s past Annual Conferences. That’s why we’re thrilled to bring the standalone summit back this summer in partnership with Gracenote after a successful debut last year! During the event, you’ll hear from our podcast pros as they help labels and DIY musicians alike determine whether “To Pitch or To Podcast,” give tips on capitalizing on catalog music to give their fans even more of what they want, and more!
2 – 2:10 PM ET
Music Biz & Gracenote Welcome
2:10 – 2:40 PM ET
Keynote Conversation: Driving Podcast Tune-In with iHeartPodcast Network and Gracenote
Based on steadily increasing popularity, podcasts have entered the mainstream as a broad-reaching entertainment medium. For audience growth to continue at such a fast pace, listeners must be able to easily navigate all audio on demand content across different platforms and services. Future growth will rely on user experiences which deliver advanced search and discovery, powerful personalized recommendations, effective cross-media linking and comprehensive global coverage.
Join iHeartPodcast Network and Gracenote as they discuss iHeart’s role in the podcast industry, the challenges podcast listeners face when discovering new podcast content across different platforms and services, and the key role metadata and technology play in connecting listeners to podcasts.
2:40 – 3:20 PM ET
Opening The Vault: Capitalizing On Catalog Music For Podcasts
Labels have access not only to artists, but archival material that fans go crazy for. With the more than 90 million people listening to podcasts each month, the promotional potential for catalog music is endless. Join this discussion to hear how labels have capitalized on their archives to deliver the optimum fan experience.
3:20 – 3:40 PM ET
State of The Podcast Industry: Presentation by Futuresource Consulting
Podcasts have been at the center of the attention in recent years, and 2021 is set to be another year rich with developments in this booming market. Between a rising interest among consumers, new platforms & business models, and an explosion of the number of creators, the podcast segment offers significant opportunities for the wider music and audio industries.
In this presentation, Futuresource’s lead analyst for the music and audio markets, Alexandre Jornod, will look into the recent growth of podcasts and what we can expect in the next few years. He’ll review the latest trends within the podcast ecosystem in terms of consumption, business models and creator tools, and their implications for the music industry. Using Futuresource’s data & consumer research, the session will also provide more insights on how consumers listen to and engage with podcasts.
3:40 – 4:20 PM ET
To Pitch or To Podcast: The Pros Weigh In
Whether you are a label deciding the release strategy for an artist or a DIY musician looking to connect with fans far and wide, we can all agree that podcasting should be on your promotional strategy. How can you best pitch your music to a podcast and actually be heard? What kinds of pitches do podcasters get and how can folks make them better? Or, should you just start your own? So much to think about! Tune into this panel for pitch tips from successful podcast pros.