Music Biz, along with presenters Clio Music and G7 Entertainment Marketing, hosted our Brand Summit 2020: Music For Good for the first time virtually. This year’s program featured top brand, agency and industry executives discussing how innovation & fast action led to partnerships between artists, music companies, and brands during 2020.
Supporting the Music in Advertising and Sync
How are brands reassessing music placement and integration across Film / TV advertising, and branded content over the course of the last six months? This roundtable conversation, moderated by Andrew Hampp of 1803 LLC, will focus on how music helps establish an important balance of tone during challenging times, and why sync is still providing much-needed revenue for artists even when they can’t tour. Plus, an exclusive Q&A with 3x GRAMMY-winning singer/songwriter/producer Ryan Tedder on creative partnerships with brands like Fiat Chrysler Automobiles, his new sync licensing firm and raising funds for COVID-19 relief efforts.
Artist Keynote: 2 — 2:30pm ET
Panel Conversation: 2:30 — 3:30pm ET
Supporting Partnerships in Music & Cannabis
As the cannabis industry continues its path toward broader legalization, artists have taken a significant role in working with brands to share their personal stories, amplify other voices, and support important social causes. In this session moderated by Grasslands Founder and CEO Ricardo Baca, we’ll delve into best practices on how to develop meaningful partnerships between the music & cannabis industries through a conversation with a recording artist and a brand executive.
Supporting Independent Music Venues
In addition to the #SaveOurStages Act — providing relief for companies, artists, and theater professionals during the shutdown — many brands have come forth to show their support for the music community and local venues during this time. We’ll explore several of these brand partnerships, hearing directly from those involved in making them happen.
Part 1: Music Venue Alliance Nashville and the Music City Bandwidth program with Jack Daniel’s
Learn about how Nashville bands and independent live music venues are taking the world stage for a series of virtual concerts to #SupportNashvilleStages and #KeeptheMusicPlaying.
Part 2: NIVA and YouTube present “Save Our Stages”
A discussion on the newly formed National Independent Venue Association and this past weekend’s livestream fundraiser in support of the organizations more than 2,000 venue members.
Supporting the New Live
In the final webinar of our Brand Summit 2020 program, we’ll look at MRC Data’s 360 Report, offering insights on the changing behaviors, attitudes and preferences of music consumers as we continue to experience the effects of the COVID-19 pandemic.
With virtual concerts becoming the new normal in 2020 (and likely the standard for most if not all of 2021), what does that mean for new levels of innovation for production, for brand engagement, and from the artists performing at these shows? We’ll hear from the head of global sponsorship for SXSW and a GRAMMY-winning musician about the live trends developing now and where they’re heading.
We’ll round out the webinar by learning how the Cisco Global Events team reimagined live music integrations for the company’s largest customer event and tradeshow, Cisco Live, when it became evident that an in-person event would not be possible in June 2020.
Part 1 Participants
Part 2 Participants