Universal Music Group has revealed a program of activities for fans to celebrate Hip-Hop’s 50th Anniversary. UMG’s celebration began earlier this month in New York City with the special lighting of The Empire State Building in gold to signify the half-century milestone, with guest appearances from Def Jam Recordings artists Ja Rule, Ashanti and Jadakiss. UMG also launched HH50.com, a dedicated hub where fans can find specially curated content, playlists and merchandise from the label’s artists. The website also hosts interactive lenses, social content for HH50-related activity, and a map of HH50 events in the US for the remainder of the year.
“Universal Music Group is incredibly excited to continue to support artists in celebration of the 50th anniversary of hip-hop,” said Alexandra Hinkle, CMO, Global Consumer Marketing at UMG. “As a cornerstone of art and culture, built by the power and voices of black artists, hip-hop’s influence can be felt around the globe. This year we’re reflecting back on those voices who built the genre and shining a light on the next generation of artists who will shape its future with the launch of HH50.com, a new fan-dedicated hub that highlights this historic moment in time, and gives fans an opportunity to look back, participate and interact with the celebrations.”
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