The Future of What Episode #216 — KYC Compliance To Fight Music Fraud: A Discussion With Too Lost’s Gregory Hirschhorn

After running a record label and finding common issues across several different music distribution platforms, Gregory Hirschhorn decided to enter the distribution space with Too Lost, paying extra attention to technologies and methods for combating fraud. The company uses Know Your Client (KYC) protocol, which has roots in the financial industry, to add extra security for users uploading their tracks for distribution to DSPs. This added measure helps to weed out bad actors who game the system to generate undue revenue. In our latest podcast, we talk with Hirschhorn about the benefits of implementing KYC tools and how they help protect artists and relevant rightsholders.