Music Biz Member Spotify Partners With Google To Enhance AI Capabilities
Music streaming service, Spotify has partnered with Google to expand its AI content recommendation capabilities. Per the partnership, Spotify will utilize Google’s AI offerings to improve the platform’s content discovery, personalized recommendations and ability to analyze listening habits across spoken word content. The agreement will also extend to implementing the use of large language models “to provide a safer listening experience and identify potentially harmful content.”
“The collaboration and co-innovation between Spotify and Google Cloud pushes the boundaries of what both platforms can do,” said Tyson Singer, Spotify’s VP of Technology & Platform. “The sheer scale at which we are able to run backend services and process data, in addition to the cost savings we have been able to achieve are crucial to the success of our business.”
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