Music Biz Member RCA Records Names Niki Roberton as SVP, Creative

RCA Records has announced the hire of Niki Roberton who joins the label in a newly created SVP, Creative role that will see her leading strategy for live events, experiential initiatives and digital content. She will be based out of the label’s Los Angeles headquarters, and collaborate deeply with the team led by RCA’s EVP, Visual Content Production, Camille Yorrick. Prior to joining RCA, Roberton founded record label IAMSOUND, which helped launch the careers of artists including Florence + the Machine, Lord Huron, Charli XCX and Banks.

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