Music Biz Member Def Jam Taps Snoop Dogg As Executive Creative and Strategic Consultant

Def Jam Recordings has announced that Snoop Dogg has signed on as a senior strategic advisor for the storied record label. With an immediate focus on A&R and creative development, the iconic rapper commented his work with the label will result in music videos, TV shows, content, video games and “hit records.” With nearly three decades of experience in the music business, Snoop has released 19 studio albums, sold 30 million albums worldwide, and been nominated for 20 GRAMMY awards.  

“We’re thrilled that the one and only Snoop Dogg is bringing his deep industry experience, strong relationships, boundless creativity and infectious energy to Def Jam,” said Sir Lucian Grainge, chairman and CEO at Universal Music Group.

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