In The Realm Of Podcasting, The US Is The Global Leader In All Respects

The US is the undisputed front-runner within the global podcasting ecosystem, in terms of both content production and listener adoption. In 2021, 40.0% of US internet users will listen to a podcast at least once per month. No other country comes close to matching this figure (Sweden, home of Spotify, will be in second place with 34.6%). The US will also have the most monthly podcast listeners, at 117.8 million—over 40 million more than our aggregate figure for Europe. China will be in second place, with 85.6 million listeners.

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