The Future of What Episode #237 — #iVoted & Leveraging Music To Increase Voter Turnout
#iVoted is a non-partisan, non-profit organization that hosts concerts on election nights & during early voting periods to help drive voter registration & turnout. After hosting the largest digital concert in history during the 2020 Presidential Election, which data from MIT touts as bolstering voter turnout by an estimated 7%, #iVoted is gearing up for a series of events leading up to and on Election Night 2024. The org’s Founder & CEO, Emily White, joins us on the podcast to talk about how it has evolved since 2018, how her music industry background informs how #iVoted operates, the ways it uses data to most effectively plan events in target areas, and much more!