Evolution, Empowerment & Earnings
Evolution, Empowerment & Earnings
Tune in to our three-part webinar series co-hosted with The MLC, as music industry experts share how today’s artists & rightsholders can best adapt to the ever-changing industry landscape, leverage income tracking tactics to optimize their income, and implement tried-and-true best practices to improve their careers both in the short and long term!
You can now view recordings of all three webinars in the series below!
Tuesday, October 17th
Embracing the Ever-Changing Landscape of the Music Industry
In an era of rapid technological advancements, the music industry finds itself in a perpetual state of transformation. In the first of our three-part webinar series hosted by the Mechanical Licensing Collective (The MLC) and the Music Business Association, Serona Elton, Head of Educational Partnerships at The MLC, will deliver a dynamic presentation about the challenges and opportunities presented by this evolving environment, as well as the strategies, insights and tools necessary to thrive in it. Attendees will gain insights on building a sustainable career, the importance of networking and building a community and tactics to amplify their artistic visions.
Tuesday, November 7th
From Earnings to Empowerment: The Importance of Income Tracking
Income tracking has emerged in recent years as a powerful practice with the ability to financially empower artists & rightsholders. In the series’ second discussion, Maurice Russell, The MLC’s Head of Rights Management will discuss the crucial roles that income tracking, data accuracy and transparency play in enhancing both royalty collection and income optimization. You’ll also discover how The MLC’s tools are setting a new standard for transparency and help rightsholders earn the money they are owed.
Tuesday, November 28th
The Music Industry’s Two Promises to Creators
The music industry is founded on two central commitments to artists: first, the commitment to cultivate them in their creative work, and second, the commitment to pay them for their work accurately and on time. The creative facet of the industry remains prominently front and center and is celebrated by fans and industry alike. However, in the streaming era, the collection and precise distribution of royalties has assumed paramount importance. In the final part of our webinar series, Kris Ahrend, CEO of The MLC and Portia Sabin, President of the Music Business Association, discuss industry best practices that help guide artists from their initial discovery to their long-term financial success.