Common Ground Webinar Series
Common Ground Webinar Series
Learn About The Industry’s Future From The Trendsetters Who Are Shaping It!
Our Common Ground Webinar Series offers a platform to showcase innovative products and services, give members important Association updates, and present the newest market and consumer intelligence from our trusted research partners.
Music Biz members also have free access to our entire back catalog of recorded webinars. Click on the link to the right to access past sessions from companies including:
A Novel Approach for Streaming Concerts and Ticketing
improving monetization and quality with Eluvio LIVE
September 23 | 2 – 3 pm ET
The recent global shift towards streaming live events will become a permanent way to amplify and complement in-person concert performances moving forward. After powering such concerts for the Black Eyed Peas, and other musical performances, this presentation and Q&A with Emmy-award winning technologist, Michelle Munson, will discuss new technological innovations that help tackle some of the biggest financial challenges and opportunities in online ticketed performances. Specifically, Ms. Munson will talk about how artists/publishers of all sizes can save costs and increase revenue over traditional platforms. She will talk about retaining artist control and customization; 4K streaming quality; monetization, including minting NFTs and digital collectables; and more using Eluvio LIVE.
Discovery and Promotion in the Age of Metadata
October 7 | 3 – 4 pm ET (please note time change)
Accurate metadata is the glue that binds together the entire music ecosystem. Shaun Alexander, Jaxsta’s Head of Growth, discusses the role that verified credits play in discovering & promoting talent, and why it is essential that you take control of your data, and the data of those who you represent.
Playlists and Beyond: Best Practices for Artists & Their Teams
October 28 | 2 – 3 pm ET
Both Mike Warner and Andrea Young focus on the streaming ecosystem. Mike literally wrote the book on playlists (Work Hard Playlist Hard), and holds expertise as a curator, podcaster and independent artist. Andrea has worked with hundreds of artists and teams to build their digital presence on streaming platforms through exposure and feedback on playlists (and beyond), guiding artists through every step of the process, and is also a longtime curator. Both have strong independent experience in the streaming and playlisting space to share, providing value for artists, management teams, labels, and playlisting/streaming staff. In this webinar, this dynamic duo will present insights from their own case studies, along with follow-up action items, so creatives and those who support them can understand how to make the most of music release strategies, promotional tools, and tactics for fan development & artist branding.
Transforming Marketing Buzz Into Revenue for Your Artist Brand
December 9 | 2 – 3 pm ET
Likes don’t pay the rent. Streams, tickets sold, merch and syncs do. Although connecting the dots between marketing buzz and revenue is a serious struggle for many musicians and artist managers, there’s little disagreement about the importance of brand and fandom building. In this webinar, we will discuss the importance of frictionless fan experience and will cover strategies and tools to convert marketing and social buzz into monthly listeners and sales.