Common Ground Webinar Series
Common Ground Webinar Series
Learn About The Industry’s Future From The Trendsetters Who Are Shaping It!
Our Common Ground Webinar Series is a forum to showcase new products and services, give members important Association updates, and present the newest market and consumer intelligence from our trusted research partners. You can learn more about each upcoming webinar and sign up via the list below.
Music Biz members also have free access to our entire back catalog of recorded webinars. Click on the link to the right to access past sessions from companies including:
Automation and Metadata Scrubbing: Efficient Workflows with Viva Data
September 26 • 2 – 2:30 PM ET
How can your organization clean metadata at low cost without lowering quality? How can your workflows become efficient enough to scale up?
Viva Data founders Todd Tate and Lucas Gonze (former VP of Content Operations, Gracenote Music) will review automated validation for all types of metadata, with a demo of their shrink-wrapped freemium tooling to validate against the iTunes Style Guide. They’ll review where automation can be applied within the overall data pipeline, with examples from their own work on processing metadata for the digital supply chain, and discuss Viva Data’s solution offering.
What is Hi-Res Audio and Why Does It Matter in 2019?
October 3 • 2 – 3 PM ET
Lossless and Hi-Res audio streaming & download service Qobuz gives audiophile consumers unprecedented access to music in the high-quality formats they love. Join Qobuz USA Managing Director Dan Mackta for a look at why certain music fans are left unsatisfied by mass-market offerings. By providing the audio quality that most closely replicates what artists hear when they approve a master, along with the context and deep metadata that real aficionados require, Qobuz has introduced premium music streaming aimed at a segment of the market that has not yet gotten on board the streaming train. Learn how Qobuz approaches streaming, why it still offers paid a la carte downloads, and how artists and labels get their music onto the platform. Dan will also review co-marketing opportunities created by Qobuz’s 2019 entrance into the US market.
Pleased to MEAD You: Introducing the New DDEX Standard ‘Media Enrichment and Description’
October 10 • 2 – 3 PM ET
Digital Data Exchange (DDEX) is introducing a new music metadata standard, MEAD (Media Enrichment and Description). MEAD was designed to enable the communication of data that does not appear in the Electronic Release Notification (ERN) message. The latter is solely focused on the core data about releases being provided to DSPs by labels and distributors — at its simplest, this is data including artist name, track title, duration and some other contributors.
The MEAD standard, on the other hand, will support the communication of different types of data about the releases, aimed specifically at facilitating better marketing and at improving the consumer experience for search and discovery. This type of data would include more detailed information about the compositions (songs) on the releases, much richer contributor data (including such roles as producers and engineers), artist nicknames, historic chart positions, focus track data, journalistic material, and much more.
DDEX Secretariat members Mark Isherwood and Niels Rump will discuss this new standard, and how it can help the music industry better reach consumers, especially as voice-activated search becomes more prevalent.
Linking Fans to Bands: Deepening Fan Engagement from Pre-Release through Post-Show
October 17 • 2 – 3 PM ET
Artist marketing is successful only when information from all of a musician’s online activities can be both customized to the individual fan and globally aggregated for actionable insights. Linkfire is a music marketing platform and smart link management company that connects fans to different audio, video, ticketing, and merch options with just one social-media-friendly smart link, customized by their location. Linkfire has been used as part of the record-breaking pre-order campaigns for recent releases from Taylor Swift and Ed Sheeran, but is also an open platform available to anyone to use. Company co-founder and CCO Jeppe Faurfelt will show how indie bands, labels, and marketers can use Linkfire to maximize their release and touring promotion.
Audiomonitor 2019: Expanded
October 24 • 2 – 3 PM ET
AudienceNet’s Audiomonitor 2019 will provide insight into the latest music consumption trends, including time spent listening, devices and formats used, discovery and content preferences. This year, AudienceNet will be expanding the scope of Audiomonitor to explore additional areas of interest for the industry. World music will be covered in more detail, as we investigate interest in and engagement with music from different countries, cultures and in non-English languages. AudienceNet will also be adding new topic areas, such as the (positive) impact of music on consumers’ mental health, and the relationship between music and gaming.
This webinar will provide an overview of key insights from Audiomonitor 2019 (US). The session will be presented by AudienceNet’s Head of Research, Sania Haq.
The State of the Hot 100 Top 10: 2018 x 2019
October 31 • 2 – 3 PM ET
It was just last year that Hip Hop was dominating the Hot 100 Top 10…
Over the past six months, Pop has taken over as the top primary genre, average tempo is at a five-year high, and over half of number one hits are under three minutes in length.
Today’s hits are changing faster than ever — on every level — from the songwriting and production techniques used to craft them to the influences and instruments shaping their sound.
Compositional analytics can be a powerful tool when it comes to making songwriting, production, and business decisions. It can help you spot evolving and waning trends, select a single, determine the best time to release a song, and so much more.
Join Hit Songs Deconstructed co-founders Yael and David Penn to take a deep dive into current Billboard Hot 100 Top 10 compositional trends and get in tune with what’s driving today’s most successful songs at the compositional level.
Creating A Sustainable Brand
November 7 • 2 – 3 PM ET
“Brand” has become a buzzword in the music industry in the past few years. Artists now understand their fans are not only interested in their music, performance, etc., but also in the actual creator. But how do you develop this brand into something tangible and more importantly, monetizable?
Understanding how to build a genuine brand which organically aligns with your fans is one of the most important things an artist can do in today’s music industry. Join serial music entrepreneur Brian Penick from Legacy Entertainment Ventures as he explores artists’ brands from development to achieving sustainability.
Connect With Your Most Important Customer: Your Concert Attendees
November 14 • 2 – 3 PM ET
The music industry suffers from the inability to connect with its most important customer segment: concert-goers. Stakeholders need a better way to identify and engage with fans that attend events. Live Music Loyalty is a mobile app that helps fans discover, check in and share memories of their experiences. The LML platform verifies concert attendance and helps our partners build relationships with their core customers. Learn more about Live Music Loyalty’s summer pilot program and how they helped emerging artists in Asbury Park, NJ connect with and grow their audience.
This webinar will be presented by award-winning Wall Street analyst Jeffrey Warshauer, founder of Live Music Loyalty and the Corporate Governance Officer at the New Jersey Division of Investment.
Jaxsta’s Innovative Approach to Music Credits: How It Could Help Your Career
November 21 • 2 – 3 PM ET
In the past, music makers could rely on vinyl and CD liner notes to ensure they received credit for their work. But in this digital age, that’s no longer the case. Jaxsta Co-Founder and CEO Jacqui Louez Schoorl recognized the scale of this issue several years ago, and in 2015 co-founded a ground-breaking database of official music credits. Having established data partner agreements with myriad record labels, industry associations, publishers and royalty agencies across the globe — including The Recording Academy, Sony Music Entertainment, Universal Music Group, Warner Music Group, Merlin and most recently APRA AMCOS — Jaxsta has more than 30 million pages of official credits covering artists, songwriters, producers and engineers, a number that is growing daily. In this webinar, Jacqui will discuss the journey of Jaxsta, how its groundbreaking technology will assist artists in gaining more work, and the various ways in which Jaxsta Pro will benefit your business, from simplifying the sync process and helping you monetize your metadata to offering exclusive market insights and access to industry contacts.
Music Data in the Modern World: How to Navigate Through the Ever-Expanding Streaming Universe
December 5 • 2 – 3 PM ET
Led by music industry software veterans Dave Bagley and Aashish Pathak of Vistex, this webinar spotlights tips for managing extensive streaming sales transactions, transferring data (importing/exporting/API’s), tracking and paying the micro-decimal-sized royalty calculations. The team will also explore how to best exploit the artificial intelligence derived from sophisticated data analytics. Dave and Aashish will explore this unique set of challenges and demonstrate how Vistex GTMS can help you overcome them.
Best Practices for Managing your Catalog and Assets
December 12 • 2 – 3 PM ET
At Synchtank, we understand that effective catalog and asset management is now more important than ever. In this webinar we will run through the best practices for rightsholders to manage their assets and data in order to maximize revenue and avoid legal complications. Topics will include:
We will be joined by Erin M. Jacobson, aka “The Music Industry Lawyer,” a practicing attorney, experienced deal negotiator, and a seasoned advisor of intellectual property rights who protects musicians, songwriters, music publishers, and a wide variety of other music professionals.
If you would like to send in any questions for the webinar in advance, please contact emma@synchtank.com.