Common Ground Webinar Series
Common Ground Webinar Series
Learn About The Industry’s Future From The Trendsetters Who Are Shaping It!
Our Common Ground Webinar Series offers a platform to showcase innovative products and services, give members important Association updates, and present the newest market and consumer intelligence from our trusted research partners.
Music Biz members also have free access to our entire back catalog of recorded webinars. Click on the link to the right to access past sessions from companies including:
Leveraging Lyrics: Extract Value From Your Songs, New and Old
December 2, 2021 | 2 – 3 pm ET
Ask not what you can do for your lyrics – ask what your lyrics can do for you! Whether you’re a label with a large catalog or an independent artist who owns their own songs, your lyrics have the potential to bring in money you may be missing out on. In this webinar, LyricFind Founder & CEO, Darryl Ballantyne, will discuss how artists and labels are using catalog analysis and lyric videos to unlock additional revenue from their songs. He’ll also share how user-friendly tools like LyricFind’s lyric video creator and LyricIQ have helped facilitate easier lyric-focused content creation, as well as deliver important insights on songs for easier sync placement/playlisting.
Transforming Marketing Buzz Into Revenue for Your Artist Brand
December 9, 2021 | 2 – 3 pm ET
Likes don’t pay the rent. Streams, tickets sold, merch and syncs do. Although connecting the dots between marketing buzz and revenue is a serious struggle for many musicians and artist managers, there’s little disagreement about the importance of brand and fandom building. In this webinar, we will discuss the importance of frictionless fan experience and will cover strategies and tools to convert marketing and social buzz into monthly listeners and sales.
Music Copyright Needs an Overhaul – Here’s How
December 16, 2021 | 12 – 1 pm ET
(Please note date & time change)
Thanks to the music business’ constant digital evolution, there are now endless ways for artists to make money and reach fans. And this diversity of revenue streams will only continue to expand over the next decade. MIDiA Research suggests that the opportunity for short-term growth in monetization will come from recorded music streaming and sync. Yet longer-term growth will come from UGC and social, creator tools, livestream concerts, fandom and games. Those latter categories take music into a more experiential era, where more than just the recording is monetized. However, copyright hasn’t yet caught up and current rights frameworks will struggle to encompass the complexities of music’s experiential phase — one where music is no longer just about listening, and speed of innovation far outpaces speed of the industry’s infrastructure. In this webinar, Roberto Neri, Chief Operating Officer of fast-growing music tech company, Utopia Music, and MIDiA’s Managing Director, Mark Mulligan, will present their solution: the establishment of an entirely new copyright framework, titled “Creator Rights.”
Streaming Fraud: Mo’ Money, Mo’ Problems
February 10, 2022 | 2 – 3 pm ET
Music streaming is expected to reach 1.2 billion paid consumers and generate $75 billion in revenue by 2030. With hundreds of DSPs and connected applications leveraging music worldwide, our industry is now poised to earn the kind of massive, stable & online revenues that make it a prime target for fraud, just like digital advertising, e-commerce and banking. This webinar will present learnings from other verticals affected by fraud, and share perspectives from industry insiders, technologists, academics and security experts from outside of music to scope the problem. They will then suggest paths that our industry can pursue to meet the expanding & evolving threat of fraud collectively and without wasted effort.
Effective Rights Management: The Orfium Suite
February 24, 2022 | 2 – 3 pm ET
With technology at the service of efficient rights management, there is only one way to go: embrace its power! In this webinar, we will discuss how handling music copyrights, collecting and distributing royalties can now be more accurate, faster and transparent than ever, with the use of tech. Moreover, we will introduce innovative music tech company ORFIUM and its user-friendly suite. A tech solution to optimize end-to-end all collective management supply chain tasks (from collections to distributions) while unlocking potential royalty revenues with the help of Artificial & Business Intelligence (AI / BI) and cloud computing.
Serving the Music Consumer with the Best Possible Experience March 24, 2022| 2 – 3 pm ET
InnerCat’s Co-Founder and Managing Partner, Paris Cabezas will demonstrate a unique new tool designed to super-serve music consumers while creating true engagement and valuable, actionable analytics. As a Spotify Platinum Preferred Provider and Google Partner, InnerCat Music Group is a one-stop shop for artist brand development. They created Play & Follow to facilitate conversions and engagement markers that can help artists and labels truly customize the smart link user experience.
Piloting the Future of the Supply Chain: Multiparty Collaboration
April 7, 2022 | 2 – 3 pm ET
It’s time to cut through all the hype and discover the true future of AI-based metadata enhancement and blockchain-backed data communication in the music industry. How can working together to increase transparency among verticals of the supply chain increase operational efficiencies, and how can we better serve creators? In this roundtable discussion hosted by Verifi Media, expert speakers from the publishing, recorded music, distribution, and artist services communities will explore the very real opportunities to leverage technology and improve the way our sectors communicate with one another.
GTMS for Music by Vistex – Making It All Add Up!
June 16, 2022 | 2 – 3 pm ET
Join Vistex Music Expert, Dave Bagley as he takes a high-level tour of the Music Industry and the Vistex GTMS Cloud Solution for Music. We will make some stops along the way as we show you the industry-leading solution for the recorded music business and its end-to-end capabilities including the sales import features to manage streaming sales from DSPs and numerous other sources.