In the final webinar of our Brand Summit 2020 program, we’ll look at MRC Data’s 360 Report, offering insights on the changing behaviors, attitudes and preferences of music consumers as we continue to experience the effects of the COVID-19 pandemic.
With virtual concerts becoming the new normal in 2020 (and likely the standard for most if not all of 2021), what does that mean for new levels of innovation for production, for brand engagement, and from the artists performing at these shows? We’ll hear from the head of global sponsorship for SXSW and a GRAMMY-winning musician about the live trends developing now and where they’re heading.
We’ll round out the webinar by learning how the Cisco Global Events team reimagined live music integrations for the company’s largest customer event and tradeshow, Cisco Live, when it became evident that an in-person event would not be possible in June 2020.
