Hopeless Records
Nonafaye Williams is the Senior Director of Product Management at Hopeless Records, where she oversees the label’s product management team, marketing & advertising initiatives, and radio promotions.
Over the past three years at Hopeless Records, Nonafaye has led numerous single/EP/full length releases, guided the label’s 30th Anniversary initiatives – including an immersive celebration at the Rock and Roll Hall of Fame – and spearheaded multiple successful Active Rock radio campaigns – including the label’s first singles to reach Top 15 on the charts.
Before joining Hopeless Records, Nonafaye spent 13 years at Fearless Records, where she served as Senior Product Manager, Video Production Manager, and Social Media & Digital Ads Manager. During her tenure, she helped drive landmark campaigns, including the 3x Platinum-certified “King For A Day” by Pierce The Veil; multiple Gold RIAA singles from artists such as Pierce The Veil, I Prevail, Ice Nine Kills, and Breathe Carolina; and several #1 Active Rock Radio singles from I Prevail and The Pretty Reckless.
Nonafaye’s influence in the industry was recognized with her selection for the 2025 A2IM Rising 20 list, honoring emerging leaders shaping the future of independent music.
A first-generation college graduate with degrees in Materials Science and Biomedical Engineering from UC Irvine along with a long standing love for alternative rock music, Nonafaye brings analytical precision, creative vision, and passion to her work. As a Filipino American woman, she continues to advocate for representation and inclusion in the rock music industry while balancing life in Long Beach, California, with her husband and two young children.
