Alliance Entertainment
Laura Provenzano is the SVP of Purchasing & Marketing for Alliance Entertainment, the music industry’s largest wholesaler of physical media. She oversees and works with numerous distribution partners and labels to provide fulfillment and related services to thousands of retail partners, from Independent Retail to E-commerce to Big Box retail. She advocates on behalf of AEC’s retail partners to the trade in bringing physical products to market as effectively, efficiently, and securely as possible.
Laura is a lifelong music junkie, and began her career while on a break from the University of Alabama to work for the independent music retailer, Peaches. She went on to become a Buyer for Jerry Bassin Distributors, then a Field Sales Rep for PolyGram Distribution (now Universal Music), finally returning to Alliance where she has been for almost 25 years. Over that time, Laura has been an integral part of the team that helped Jerry Bassin grow from a regional one stop to the preeminent wholesale distributor of physical media in the United States. She specializes in supply chain, data and inventory management, relationship management, and negotiation and administration of trade support programs. She is also responsible for identifying opportunities and strategic initiatives to facilitate the growth of physical music, and has helped numerous content partners navigate the complex retail distribution world to achieve success.
