mtheory
Kaitlyn Moore is a seasoned marketing professional currently serving as General Manager at mtheory. In this role, she has overseen the development and execution of comprehensive marketing strategies for high-profile artists such as Tyler Childers, Kacey Musgraves, Jelly Roll and Alison Krauss. Kaitlyn is instrumental in managing tour and album marketing, optimizing digital accounts, and collaborating with partners across labels, agencies, and management teams to maximize artist exposure and engagement.
Prior to her tenure at mtheory, Kaitlyn served as the eCommerce Marketing Manager at Maverick, where she managed digital and merchandise strategies for artists like Brooks & Dunn and Rascal Flatts. Kaitlyn has also held leadership roles at Checkd.In and Borman Entertainment, where she gained expertise in project management, fan engagement, and social media marketing.
Kaitlyn was named to the Country Music Association’s Women’s Leadership Academy in 2023 and was the first graduate of Syracuse University’s Bandier Program for Music & Entertainment Industries in 2010.
