Secretly Distribution
Charley Kiefer is VP of Global Digital Strategy at Secretly Distribution, where he leads a team responsible for managing and developing relationships with major streaming platforms including Spotify, Apple Music, Amazon, and YouTube. In this role, he oversees digital partnership strategy across a global network of independent artists and labels, with a focus on driving release performance, audience growth, and revenue in an increasingly complex streaming ecosystem.
With a background in digital operations, analytics, and rights management, Charley has helped build scalable tools and reporting frameworks that enable data-informed decision-making for label partners. His work bridges commercial strategy and technical infrastructure to support sustainable growth for independent music.
He is also actively engaged in emerging areas such as AI licensing, new distribution models, and user-generated content monetization, contributing to how independent music is distributed and monetized in a rapidly evolving digital landscape.
