Beatroot
From radio promotions to global distribution, Aric Kim has spent over a decade at the pulse of the music industry, connecting artists, labels, and the ecosystem that powers modern music. As GM of Beatroot, he leads strategy, partnerships, and innovation, helping artists and labels amplify their reach and revenue across every major platform. Since 2024, he has served on the advisory board of the Music Business Association, supporting initiatives that strengthen and unite the music industry.
Aric has gained experience across nearly every area of the business. He began in the trenches as an intern at Universal Music before joining iHeartMedia, where he delivered campaigns for major brands and top-charting artists. There, he managed multimillion-dollar promotions across L.A.’s leading stations, including KIIS-FM, ALT 98.7, 92.3 The Beat, and others. At Capitol Music Group, he led radio promotions and marketing strategies that helped both superstar and emerging artists reach national audiences, overseeing high-profile, big-budget campaigns early in his career. Later, his work in A&R and Label Operations at independent labels Artbeatz and G360 developed his ability to align artist creativity with the strategic and operational demands of the industry.
At Beatroot, Aric blends executive vision with hands-on hustle, leading cross-functional teams that deliver results across global marketing, A&R, and artist development. He has led distribution initiatives worldwide, optimized revenue streams, and transformed complex backend processes into seamless, artist-friendly systems. From forging platform partnerships to championing emerging talent, Aric’s work is redefining what artist empowerment looks like in the streaming age. His focus remains simple: help good music find its audience and ensure creators are supported at every step!
