Winter is here, and for many Americans, that means the holiday hunt for gifts (and deals) has officially begun. Holiday shopping begins earlier and earlier each passing year. In 2015, half of Americans had started their holiday shopping by Nov. 2. This year, consumers have maintained pace, where 51% had started their holiday shopping by Oct. 28, and 55% had started by Nov. 11. Thirty-nine percent of consumers planned to shop for the holidays on Thanksgiving evening, up from 34% in 2015.
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