It’s been nearly two months since live music shut down. For large concert companies, the revenue slippage has been a major burden. For independent venues, which have no corporate parent to fall back on, it’s an “existential crisis,” says Dayna Frank, board president of the newly formed National Independent Venue Association (NIVA).
NIVA is a new coalition of independent venues across the U.S. that includes California’s Troubadour and New York’s Hammerstein Ballroom; despite never having worked together before, its member venues banded together for the first time to seek federal support such as tax relief and business recovery grants.
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