Millennials are notorious for killing things: the power lunch, diamond sales, breakfast cereal. But all this obsession over what this generation isn’t buying tends to overshadow the fact that, in an increasingly digital world, they are by and large the ones keeping physical media alive.
If you’ve ever had to help a person between the ages of 24 and 40 move, you’re already painfully aware. You’ve seen the boxes and boxes of books, records, CDs and DVDs that get schlepped from apartment to apartment despite the fact that they’re almost all streaming somewhere. Maybe you’ve silently cursed them as you struggle to transport them, knowing that eventually you’ll have to move them again.
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