Why Holding an Album Until Touring Resumes May Be a ‘Bad Move’

Had everything gone as planned, Margo Price’s anticipated new album, That’s How Rumors Get Started, would have arrived this Friday — but due to the ongoing pandemic, everything changed. At the end of March, Price announced on Instagram that her album would be delayed, saying “Life is postponed until further notice,” and that a summer release seems more realistic. “I want to be able to play this album live and tour with my band all over the world and I know that time will come.”

Price is far from the only artist to delay an album for the foreseeable future — there’s Lady Gaga, Sam Smith and Dixie Chicks to name a few — though Price falls into a category of touring-based artists who rely more heavily on the live sector not only as a revenue-generator but also for fan engagement.

Click here to read more from Billboard.