MIDiA’s ‘Playlist Revolution’ report recently highlighted that, although playlists have become valuable commercial music real estate in their current form, there is plenty of scope for further development of the format. A prominent playlist placement remains a key objective of most new release strategies and is a higher priority than radio play for many artists.
However, the supply of new songs continues to outstrip the number of premium slots, and most artists still struggle to get onto playlists. The streaming platforms continue to iterate playlist strategies and, at last, differentiate. But where are the game changers? How much more longevity do playlists have, now that podcasts and smart speakers are gaining traction?
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