We’re Here, We Over-Index, Get Used To It! The Big Business of LGBTQ+ Music Fans
Nielsen Music found in its research for 2017’s U.S. Music 360 report, exclusively shared with Pollstar, that LGBT consumers are 11% more likely to attend live music events than non-LGBT consumers, 33% more likely to say “Music helps me identify who I am” and 40% more likely to say “It is important for me to attend a live performance of my favorite musicians/bands.”
“LGBT consumers are huge music fans. They’re definitely an audience that the music industry should be paying attention to,” says Matthew Yazge, VP-brand partnerships and LGBT subject-matter expert at Nielsen Music.
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