Use of Smart Speakers in the U.S. Increases During Quarantine
NPR and Edison Research release The Smart Audio Report Spring 2020, find 77% of adults in the U.S. have had a change in their typical routine due to COVID-19 outbreak
New research from The Smart Audio Report from NPR and Edison Research finds that 77% of those in the U.S. age 18+ are experiencing a change in their typical routine due to the outbreak of COVID-19 as of April 1, and voice-assistant usage has expanded during these disruptions. The annual survey, part of the industry’s longest-running public research series about smart speaker consumer behavior in the U.S., captures new data on smart speaker ownership — now reaching 24% of the U.S. population A18+ (60M) — and how consumers are weathering the COVID-19 pandemic at the time the survey fielded March 31- April 1, 2020.
Click here to read more from Edison Research.