U.S. Programmatic Podcast Ad Spending Will Double in 2020
Programmatic podcast ad spending in the U.S., which we are forecasting this year for the first time, is growing at a fast rate from a small base. We define such ad spending to include podcast ads that are transacted and fulfilled via automation. Spend will double from last year to $31.3 million and reach $106.5 million by 2022. Just 4.0% of total U.S. podcast ad spending will transact or be fulfilled programmatically, up from 2.2% last year. That figure will increase to 8.0% in 2022.
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