May 7, 2014 – The Music Business Association (Music Biz), formerly NARM and digitalmusic.org, released the second version of its “SEO for Music Websites” infographic during the Music Biz 2014 convention. The document builds on last year’s release to provide even more valuable tips and tricks that bands, record labels, physical and digital retail outlets, and other music companies can use to ensure that their websites are easily searchable via Google, Bing, and other search engines. The infographic includes information on how to determine site crawlability; create artist-, album-, and song-oriented pages; create landing pages; and optimize URLs, page titles, and snippets.
“Search engine optimization is critically important for any music website, as without proper attention to detail, your page may not show up when potential customers look for it on their favorite search engines,” said Bill Wilson, Vice President of Digital Strategy and Business Development at Music Biz. “By following the guidelines presented in this infographic, coupled with the previous version released at last year’s conference, musicians and music companies won’t need to worry about their websites falling through the cracks of the internet.”
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