U.S. Adults Consume an Entire Hour More of Media Per Day Than They Did Just Last Year
If you feel like you’re spending more time than ever before watching and streaming content, you’re right. U.S. adults spent 10 hours, 39 minutes a day consuming media in the first quarter of 2016. That’s up a full hour from the first quarter of 2015, and it’s thanks to a substantial increase in smartphone and tablet usage, according to Nielsen’s Q1 2016 Total Audience Report.