In an era of hyper-connectivity and sensationalized news cycles, the passing of an artist triggers an immense outpouring of public grief and support in the form of social media buzz, increased record sales, catalog streams, and posthumous releases on behalf of the artist’s estate or record label.
This obsession with tragic, high-profile deaths is nothing new, which is why the mythology of the 27 Club has haunted the music industry for decades. The term was coined in the early 1970s when Jim Morrison, Janis Joplin, Brian Jones, and Jimi Hendrix passed away, within two years of one another, at just 27 years old. Although these tragic deaths happened nearly five decades ago, the legacy of the 27 Club is still evident in the music and entertainment industry today in the form of the Under 27 Club.
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