The Number of Americans Paying for Audio Subscriptions Has Doubled Since 2015

Edison Research recently published a fascinating tidbit from our Share of Ear® series: The portion of the American population that is paying for an audio subscription of some kind has doubled since 2015, and is now almost half of everyone (47%). There is a lot that is contributing to this growth.  First, it’s important to emphasize this is not a measure of subscriptions, it is a measure of people. If two people share a log-in or an account, that’s one subscription but two people who would say “yes” to subscribing.

Click here to read more from Edison Research.