The Minority-Majority Shift: Two Decades That Will Change America—Multicultural Segments Top The Music Charts

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months I will discuss some of these consequences in each article targeting one specific area of our business environment.

This month’s article is about the impact the shift towards minority-majority will have on music and, more importantly, on how music can be an asset for building brands and businesses in years to come.


Click here to read more from Forbes.