The Future of What Episode #305 — How Tap Technology is Expanding the Fan Experience: Hear from ZATAP’s David Geisser!

Creativity is what drives our industry forward, both in musical works and innovative industry products. ZATAP combines these ideas with their NFC and QR code-powered tech that allows exclusive artist content to be accessed with a single tap to nearly any item you can think of, including CDs, posters, and even t-shirts. In this interview, ZATAP CEO David Geisser discusses versatile uses for QR codes & NFC tags – both for on-site activations and for merch where the content accessed is ever-changing – examples of how this technology benefits the artist and expands the fan experience, chart eligibility for these physical touchpoints, and what ZATAP is currently working on.

Click here to access our entire backlog of interviews on The Future of What Podcast!