The Future of What Episode #295 — Rock Paper Scissors, Inc’s Dmitri Vietze on Music Marketing, Tech, and Times of Change

Dmitri Vietze describes working in PR & marketing in the music industry as a rollercoaster on top of another rollercoaster, given the constant transition in both industries. In this podcast episode, we gain insight into this experience from Dmitri, who runs Rock Paper Scissors, Inc., a PR firm representing music tech companies and organizes the Music Tectonics Conference every year. Throughout the interview, he describes his transition from artist PR to tech PR, how AI music compounds an already flawed attribution process, and how the internet, social media & AI have changed press and the dissemination of information, closing out with a discussion on the 2026 Music Biz Conference & Bizzys!

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