The Future of Voice Assistants like Alexa and Siri Isn’t Just in Homes — It’s in Cars

As smart speakers take off in the home, it’s important to note that cars are an even bigger market for voice assistants. Some 77 million US adults use voice assistants in their cars at least monthly, compared with 45.7 million using them on smart speakers, according to a new survey from voice tech publication Voicebot.ai.

Smartphones, with their near universal adoption, are the biggest source of regular voice assistant usage — think Siri on iPhones and Google Assistant on Android phones — with 90.1 million smartphone owners using them at least once a month, according to Voicebot, but car voice tech tends to be stickier.

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