Teens Develop Taste for Spotify After YouTube, Report Finds

Teens value video platforms such as YouTube for music discovery but are turning to streaming services as they develop as music consumers, a new study finds. Research unveiled at the latest Insight Sessions event by BPI and ERA earlier this week has charted the new music consumption habits and social media behaviour of young millennials. The Gen Z: Meet the Young Millennials report, compiled by Mark Mulligan of MiDia Research, found that for today’s tweens and teenagers, YouTube is still a pervasive platform – not only for new music and content, but for social engagement too.

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