Streaming Business Is Making Music Companies Rethink Sales Job Titles

“Music Biz President James Donio weighs in on changing job titles in a recent Variety article. ““When we rebranded, we got away from terms like ‘retail,’ ‘label’ and ‘distribution’ for ‘content,’” he explains. “We’re agnostic to the way the ‘sale’ happens. We want to represent anyone interested in the commercial transaction of music, whether it’s a physical sale, a subscription purchase or an ad-supported service — as long as it yields revenue to some part of the business.”

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